Easter Checklist: Is your hotel ready to sell more and better?

Easter is one of the most important seasons of the year for the hotel industry. Not only does it represent a key opportunity to maximise occupancy and profitability, but it also allows you to attract loyal customers for future stays.

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To make sure you don't miss out on any opportunities, we've compiled the best tips from our team of experts at Roiback. Use this checklist to make sure your hotel is ready to make the most of your campaign. Plus, we show you how our solutions can help you optimize each point.

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✅ CHECKLIST TO BOOST YOUR LIVE CHANNEL DURING HOLY WEEK

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1. Last units in the direct channel, always.

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Make sure your website is the last channel where rooms sell out. With our analytics tool, you can optimize price parity and compare across channels. Show urgency on your website with “last rooms available” messages.

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2. Exclusive room categories on the web.

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Offer certain categories only on your direct channel. Use the tools offered by your Roiback engine, such as the new Price Display, to highlight these exclusive categories for members of your program and manage to sell more while building loyalty.  

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3. Associate the campaign with lead capture and loyalty.

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Easter is an ideal time to grow your database and boost your loyalty program. With your loyalty program, you can offer special benefits to those who book online and ultimately tip the balance in your favor for those who compare your price with OTAs.

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4. Take advantage of the entire booking window, not just holidays.

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Don't limit your campaign to just four main days. Extend the availability of deals from the Friday before to the following Sunday, considering that many families enjoy a full week of vacation due to school holidays.  

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5. Special offers for the local market.

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Create attractive rates for residents or customers from nearby regions. This is the ideal time to generate the best experience for the public around you. You can customize offers for different markets and apply specific discounts, thus getting your fellow countrymen to recommend you to their friends and family.  

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6. Reward guests with incentives for future stays

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For every Easter reservation, offer a promotional code for summer or future stays. Use the Promo Code creation feature to automate these benefits and encourage repeat business.

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7. Maximize revenue with non-refundable rates and flexible payments

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With February here, it's time to encourage bookings with non-refundable rates. With Roiback ePayments, you can automate payment collection and offer different payment options, such as split payments or deposits. It's not always about reducing the price. You can offer split payments with attractive claims such as " Book now and pay only €X", improving conversion without devaluing the rate.

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8. If your hotel requires a flight, maximize the visibility of the Flight + Hotel option

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If customers need to fly to get to your destination, make sure to offer the Flight + Hotel package and give it maximum visibility on the website. This type of product will increase the lead time of your bookings, as well as the ABV by 25% on average. In addition, it will reduce your cancellation by a large percentage since it is a packaged product.

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9. Increase the average ticket with extras and additional services

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Take advantage of special dates to sell complementary experiences: spa, gastronomy, golf, excursions, transfers... Use our experience sales solution to improve your value proposition, integrating them into the reservation process and generating additional income by making your facilities profitable. Increase your cash flow and add value in a very simple way, without operational complications or leaving your website.  

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10. Strengthen investment in digital marketing

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It's time to bring out the big guns to lay the foundations for a good season: SEM, Social Networks, dedicated Newsletters, Performance Max campaigns, Metasearch Engines... With our team of experts at Roiback Digital, optimize your investment to attract qualified traffic to your direct channel.

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11. Offers insurance linked to non-refundable

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Turn security into a selling point. Integrate cancellation insurance into non-refundable rates to reduce the perception of risk and improve conversion. Find out more at Trip Protection & Assistance .

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12. Customize campaigns based on customer history

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If you find that a guest booked for Easter last year, send them a special email with an exclusive offer to repeat the experience. It will surely transport them back to their vacation and encourage them to make a new reservation if they haven't yet decided on this year's vacation.  

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📌 LET'S GET TO WORK!

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Easter is just around the corner, and the sooner you optimize your strategy, the better the results will be. At Roiback, we are here to help you sell more and better. Do you have questions about how to implement these strategies? Contact us and we will take your direct channel to the next level.

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