Checklist for Easter Week: Is your hotel ready to sell more and better?

Easter Week is one of the most important seasons of the year for the hotel industry. It not only represents a key opportunity to maximize occupancy and profitability, but also allows you to attract loyal customers for future stays.

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To ensure you don't miss any opportunities, we've compiled the best tips from our team of Roiback experts. Use this checklist to make sure your hotel has everything ready to maximize the campaign. In addition, we'll show you how our solutions can help you optimize each point.

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✅ CHECKLIST TO BOOST YOUR DIRECT CHANNEL DURING EASTER WEEK

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1. Last units always on the direct channel.

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Make sure your website is the last channel where rooms sell out. With our analytics tool, you can optimize price parity and compare with different channels. Show urgency on your website with messages such as "last rooms available".

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2. Exclusive room categories on the web.

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Offer certain categories only on your direct channel. Use the tools offered by your Roiback engine, such as the new Price Display, highlighting these exclusive categories for members of your program and sell more while building loyalty.  

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3. Associate the campaign with lead capture and loyalty.

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Easter Week is an ideal time to grow your database and boost your loyalty program. With your loyalty program, you can offer special advantages to those who book through the website and tip the balance in your favor for those who compare your price with OTAs.

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4. Take advantage of the entire booking window, not just the holidays.

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Don't limit the campaign to the four main days. Extend the availability of offers from the previous Friday to the following Sunday, considering that many families enjoy a full week of vacation due to school holidays.  

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5. Special offers for the local market.

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Create attractive rates for residents or customers from nearby regions. It is the ideal time to generate the best experience for the public around you. You can customize offers for different markets and apply specific discounts, thus getting your countrymen to recommend you to their friends and family.  

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6. Reward customers with incentives for future stays

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For each booking during Easter Week, offer a promotional code for summer or future stays. Use the Promo Codes creation functionality to automate these advantages and encourage repeat bookings.

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7. Maximize revenue with Non-Refundable rates and flexible payments

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Since it's February, it's time to incentivize bookings with Non-Refundable rates. With Roiback's ePayments, you can automate payment management and offer different payment options, such as installments or deposits. It's not always about reducing the price. You can offer payment installments with attractive claims such as "Book now and pay only X€", improving conversion without devaluing the rate.

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8. If your hotel requires a flight, maximize the visibility of the Flight + Hotel option

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If customers need to fly to reach your destination, be sure to offer the Flight + Hotel package and give it maximum visibility on the web. This type of product will increase the lead time of your reservations, as well as the ABV by 25% on average. In addition, it will significantly reduce your cancellation rate as it is a packaged product.

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9. Increase the average ticket price with extras and additional services

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Take advantage of special dates to sell complementary experiences: spa, gastronomy, golf, excursions, transfers... Use our experience sales solution to improve your value proposition, integrating them into the booking process and generating additional income by monetizing your facilities. Increase your cash flow and provide value in a very simple way, without operational complications or leaving your website.  

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10. Reinforce investment in digital marketing

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It's time to bring out the heavy artillery to lay the foundations for a good season: SEM, Social Networks, dedicated Newsletters, Performance Max campaigns, Metasearch Engines... With our team of Roiback Digital experts, optimize your investment to attract qualified traffic to your direct channel.

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11. Offer insurance linked to Non-Refundable rates

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Turn security into a selling point. Integrate cancellation insurance into Non-Refundable rates to reduce the perception of risk and improve conversion. Discover more at Trip Protection & Assistance.

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12. Personalize campaigns based on customer history

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If you detect that a guest booked during Easter last year, send them a special email with an exclusive offer to repeat the experience. It will surely transport them back to their vacation and encourage them to make a new reservation if they had not yet decided on this year's vacation.  

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📌 LET'S GET TO WORK!

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Easter is just around the corner, and the sooner you optimize your strategy, the greater the results will be. At Roiback, we are here to help you sell more and better. Do you have questions about how to implement these strategies? Contact us and let's take your direct channel to the next level.

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