Tripadvisor launches new commission level for 'Pay per stay'

Evelyn Barba - Metasearch Lead & Technical Project Manager

It is no secret that metasearch engines are very close to the user's decision-making phase and allow you to increase your online visibility, brand recognition, and increase the production of your direct channel.

Tripadvisor launched its commissionable bidding model in 2022, and Roiback, as a Tripadvisor Preferred Partner in October 2022, enabled it for all its clients.

This model allows you to activate campaigns on this important metasearch engine using a risk-free bidding model, since your hotel only pays a commission when a reservation is consumed ('Pay per Stay'), that is, there is no cost for impressions (visibility), clicks, or canceled reservations.

This model not only makes it easier to include investment in this channel in your marketing plans, but also allows you to activate campaigns in a greater number of markets and not only dedicate the budget to your main markets.

New improvements in the Tripadvisor commissionable model.

A few days ago, Tripadvisor announced the expansion of commission levels. Until now, we had 4 levels (10%, 12%, 14% and 16%) and now it also allows us to choose 8%. This change will allow us to activate campaigns for new hotels or even more markets for hotels that already have active campaigns in some markets.

**How does Tripadvisor's 'Pay per Stay' model work?**

Your Hotel can be visible with the commissionable bidding model without any risk and with controlled costs but with the maximum possible visibility. You will only pay a commission when the client has already stayed at your hotel.

Characteristics of the "commissionable model (Pay per stay)":

You only pay for reservations that turn into completed stays.
A simple model based on commissions.
The Hotel owns the relationship with the guest from beginning to end.
Without risks and with investment costs always controlled.
With all the visibility possible at your fingertips.
Compete with intermediaries, who are more expensive than your direct channel.