From linear to circular: how to evaluate and improve the circularity of your hotel

Content in collaboration with our partner Bioscore Sustainability, a sustainability consultant for tourism companies.

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Sustainability in the hospitality industry has traditionally focused on reducing consumption and offsetting impacts. However, new business models require going further: moving from a linear system, based on produce, consume and dispose, to a circular one, where materials, products and resources are kept in use for as long as possible, minimizing waste and promoting efficiency.

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This shift responds not only to market and consumer demands, but also to regulatory developments. In the hotel sector, the transition to circularity represents a unique opportunity to reduce costs, generate added value and differentiate in the face of an increasingly conscious clientele. Circularity can become a key strategic tool for hotel competitiveness.

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What circularity means in a hotel

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Adopting a circular approach involves analyzing how resources are consumed, reused and managed throughout the hotel's operations: this ranges from space design and waste management to purchasing decisions and relationships with suppliers.

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A Circularity Plan makes it possible to evaluate the hotel's situation and define specific actions to move towards a more sustainable model. This translates into immediate benefits: less waste, lower costs and more efficient management.

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Practical examples of circularity:

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• Responsible purchasing: choose reusable, recycled or long-lasting products.
• Waste reduction: optimize buffets, eliminate single-use plastics and separate waste correctly.
• Efficient materials management: reuse textiles, furniture and amenities with a circular approach.
• Efficient management of energy and water: understood as scarce resources, measures must be taken to reduce their consumption, mainly through the production of renewable energy and the recovery of water for self-consumption.  
• Local partnerships: working with suppliers that guarantee more sustainable and proximity-based supply chains.

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In short, circularity means closing the resource cycle and converting waste into value.

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Diagnosing to improve: the starting point

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You cannot improve what you do not measure. Therefore, before implementing circular measures, it is essential to know the hotel's starting point. A circularity diagnosis analyzes key areas and flows of materials, energy, water, waste, mobility and purchasing to detect opportunities for improvement and define realistic objectives. Through the diagnosis, inefficiencies are identified that allow prioritizing actions, establishing realistic objectives and areas for improvement in the transition to more sustainable practices.

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The Bioscore Data Platform gathers, analyzes and compares all the information needed to initiate this transition:

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• Registration and analysis of electricity, water and fuel consumption.
• Integral waste management, with quantification of its types and final destination.
• ESG (environmental, social and governance) indicators, which link circularity practices with the organization's environmental and social performance.
• Free circularity diagnostic tool that shows progress and areas for improvement.
• Sector benchmarks, which allow to evaluate the positioning of the hotel compared to other establishments in the sector.

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With this data, managers can make informed decisions and prioritize the most effective actions in terms of environmental and economic impact, allowing them to optimize resources and maximize benefits.

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From data to action: how to integrate circularity

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Once the situation has been diagnosed, the key moment arrives: transforming the data into concrete and measurable actions. Typical actions in hotels:

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• Implement waste collection and recovery systems.
• Redesign laundry and maintenance processes to reduce consumption.
• Choose circular suppliers: refillable amenities, recycled textiles, modular furniture.
• Train staff and set reduction targets by department.
• Communicate progress to guests, partners and certifiers.

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These actions not only reduce environmental impact, but also improve efficiency and can generate direct savings in purchasing, energy and waste management.

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Circularity and ESG strategy: a comprehensive vision

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Circularity should not be managed in isolation; integrating it into the hotel's ESG (Environmental, Social and Governance) strategy allows:

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• Align operations with international standards.
• Move towards recognized certifications.
• Facilitate audits and regulatory compliance.
• Build a solid reputation based on verifiable results.

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With the support of Bioscore's expert consultancy, hotels can develop a circular strategy adapted to their operational reality, with a clear roadmap and continuous support.

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Closing the circle to open new opportunities

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Adopting a circular approach enables hotels like yours to close the resource cycle, but more importantly, it opens up new opportunities for innovation, profitability and long-term sustainability. Thanks to the combination of data, technology and expert consulting, you receive support in this process with diagnostic tools, document management and strategic advice tailored to the specific reality of the hotel.

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Circularity is no longer a theoretical concept and becomes a tangible competitive advantage. Find out how your hotel can diagnose and improve its circularity and start closing the cycle of your resources today, contact us to work on your plan together with Bioscore Sustainability!

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