Roiback Wins Best Booking Engine in the World for the Fifth Consecutive Year

Bahrain, December 8, 2025 – Roiback, part of the HBX Group and a leading technology provider for managing direct booking channels for independent hotels and hotel chains, has been recognized for the fifth consecutive time as "Best Global Hotel Booking Solutions Provider" at the World Travel Tech Awards 2025, held on December 6 at the Exhibition World Bahrain.

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Five Years Growing Together

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This recognition is not just ours—it reflects a journey we’ve shared with you, the hoteliers who challenge us every day to be better, to innovate, and to grow together.

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For the fifth year in a row, we've been awarded "Best Booking Engine Solution for Hoteliers Worldwide" at the World Travel Tech Awards. It’s an achievement that fills us with pride, but above all, with gratitude—because behind every award are hundreds of success stories from hotels that trusted us to increase direct bookings, embrace digitalization, and compete more effectively.

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Roiback Turns 15

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Since our founding in 2010, we’ve been clear about one thing: our clients are our reason for being. You inspire us, set the challenges, and help us evolve. Today we celebrate not only this award, but also 15 years of history and more than a decade supporting our partners in Latin America from our offices in Cancún and Medellín. Thank you!

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Between 2016 and 2020, we were consecutively recognized as the best provider in Europe. In 2021, we took the leap to the first edition of the World Travel Tech Awards in the global category—and since then, we’ve maintained our leadership. Ten consecutive years of recognition confirm one thing: when we grow together, results follow.

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Why Do We Win? Because You’re Part of This Journey

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At Roiback, we like to say we’re an extension of the sales and marketing department of every hotel that trusts us. This success is also thanks to our clients, who have allowed us to be part of their growth. The best recognition is the one you give us—and this award is proof of that.

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Thank you for being part of this journey—for the challenges, the trust, and for continuing to bet on innovation. This award is as much yours as it is ours.

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Five years growing together. And this is just the beginning.

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