Email Booster: The tool that transforms your database into revenue

Today, almost every hotel —regardless of its size— has a database where key booking details are stored: customer name, email, dates, preferences, history... But how many of you are really taking advantage of that information?

We know that managing a CRM can be complex and costly, which is why many hoteliers find it hard to take the plunge. Is this a mistake? Not necessarily. But it can be a missed opportunity. Retaining an existing customer is up to ten times easier (and cheaper) than acquiring a new one. And the best thing is that you've already done most of the work: you've collected the data, now it's time to put it to work.

Email Booster: a solution designed for you

At Roiback, we understand this situation perfectly. That's why we've developed Email Booster, a tool specifically designed for independent hotels or small hotel chains. The goal? To enable you to do digital marketing in a simple, functional, and, above all, profitable way.

And it's not just us saying it. Isabel Pericas, Marketing Communications Manager at Comitas Hotels, sums it up like this:

"We saw in Email Booster an opportunity to optimize our campaigns, improve segmentation, and automate communication with our customers. We were especially interested in the possibility of making more strategic and personalized mailings, with better tracking of performance and its impact on bookings."

What does Email Booster consist of?

In just 15 days, you'll have your email marketing plan set up for an entire year. No complications, no need for technical knowledge. Here's what you'll receive:

Custom email template with your brand.

Configuration of 5 automations (such as welcome or birthday emails).

10 commercial campaigns based on your commercial calendar (Black Friday, Valentine's Day, etc.).

Adapted design and copy to your needs.

In 2 languages (translations not included).

Results dashboard to see the real impact of each mailing.

And all this, fully integrated with your Roiback booking engine and your Loyalty module to keep your database up to date. You don't have to worry about a thing, we'll get everything ready.

What can Email Booster contribute in sales?

The numbers speak for themselves. In the case of Comitas Hotels:

They increased email channel revenue by x18 (vs. previous year).

8.2% email channel share in direct sales (vs. 0.05%).

1% Email channel CPA.

And if you're wondering about the performance of the mailings, here's another fact: up to a 40% open rate, when the industry average is between 15% and 25%. And not only that: up to 10% clicks and average revenue of €10k per campaign.

Before investing in a CRM...

Ask us for more information about Email Booster. We help you transform your database into a loyalty and sales machine. You already have the data, now it's time to take advantage of it.