Email Booster: the tool that transforms your database into revenues

Nowadays, almost any hotel -regardless of its size- has a database where the key details of reservations are stored: customer name, email, dates, preferences, history... But how many of you are really taking advantage of this information?

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We know that managing a CRM can be complex and costly, which is why many hoteliers find it difficult to take the plunge. Is it a mistake? Not necessarily. But it can be a missed opportunity. Retaining an existing customer is up to ten times easier (and cheaper) than acquiring a new one. And best of all, you've already done most of the work: you've collected the data, now it's time to put it to work.

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Email Booster: a solution designed for you

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At Roiback we understand this situation perfectly. That's why we have developedEmail Booster, a tool specifically designed for independent hotels or small hotel chains. The goal? That you can do digital marketing in a simple, functional and, above all, profitable way.

And we're not the only ones saying it. Isabel Pericas, Marketing Communications Manager atComitas Hotels, sums it up:

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"We saw in Email Booster an opportunity to optimize our campaigns, improve segmentation and automate communication with our customers. We were particularly interested in the ability to deliver more strategic and personalized mailings, with better tracking of performance and their impact on bookings."

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What is Email Booster?

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In just 15 days, you will have set up your email marketing plan for a whole year. No hassle, no technical knowledge required. This is what you will receive:

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• Personalized email templatewith your brand.

• Configuration of 5 automations(such as welcome or birthday emails).

• 10 commercial campaigns based on your commercial calendar (Black Friday, Valentine's Day, etc.).

• Design and copies adaptedto your needs.

• In 2 languages(translations not included).

• Results dashboardto see the real impact of each mailing.

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And all this, fully integrated with your Roiback booking engine and your Loyalty module to keep your database updated. You don't worry about anything, we leave everything ready for you.

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What can Email Booster do for sales?

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The numbers speak for themselves. In the case of Comitas Hotels:

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• Revenues from the email channel multiplied x18 (vs. previous year).

• 8.2% share of the email channel in direct sales (vs. 0.05%).

• 1% CPA of the email channel.

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And if you're wondering about the performance of your mailings, here's another fact:up to 40% open rate, when the industry average is between 15% and 25%. And not only that:up to 10% click-through rateandaverage revenue of €10k per campaign.

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Before investing in a CRM...

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Ask us for more information about Email Booster. We help you transform your database into a loyalty and sales machine. You already have the data, now it's time to make the most of it.

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