Immersive experiences and the impact of Hotelverse on your hotel

News

April 10, 2025

The use of immersive technologies such as virtual reality has grown strongly in the tourism sector. Today, tools like Hotelverse allow customers to virtually tour a hotel from its website before booking.

The user can view each room, move through common areas, and filter by views, floor, or noise level to find their ideal room. An experience that transforms inspiration into action and improves conversion by up to 2.04% on average when the booking process is incorporated.

For hotels, it is an opportunity to differentiate themselves, increase revenue, and build loyalty. They can offer the reservation of specific rooms as an extra or reward registered customers with their favorite number at no additional cost. In addition, comparative visualization drives the choice of higher categories.

An effective way to personalize the experience and convert more, from the first click.

KPIs you should know:

- On your website:

+Interaction with your room offerings. The implementation of the Digital Twin translates into thousands of views. 1 out of 2, 55% of web users specifically, immerse themselves in this immersive experience, thus underlining its attractive power.  

+Time spent on the page. In addition, the user spends more time on the page while exploring the twin and choosing their room. The browsing time on the page is multiplied by 2.

+Additional revenue thanks to the possibility of room number selection. Achieving an average increase in booking of 8%.

+30% increase in sales of superior rooms. Users, when seeing the difference in rates, views, or different characteristics on the web, end up choosing a superior room.

+15% of users, select their room number when finalizing the reservation.  

- At the Reception:

+25% Increase in sales of superior rooms. Improve your sales with a better upselling experience. Advise the guest on-site and improve their satisfaction at the same time.

Adopting the integrated Roiback-Hotelverse solution demonstrates the hotel's commitment to innovation and excellence in the guest experience, positioning it as a leader in the application of technologies to improve the stay and create unforgettable memories. By offering an immersive experience that transcends the limits of the conventional, hotels can differentiate themselves in a competitive market and earn customer loyalty through authentic experiences, while generating greater revenue from the sale of upsells.

What are you waiting for to offer room selection on your website? Discover how you can integrate this and other tools that will make you stand out from your competition.


Click and  request more information.

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