Leonardo Llorente from Roiback addresses the challenges of AI in the hotel industry at the Adyen event

Last October 10, Adyen, the global payment platform that allows hotels to manage their financial transactions efficiently and securely, organized the event "Adyen Experience Hotelería: AI and innovation in the hotel industry" in Gran Canaria.

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Within the framework of this event, Roiback had the honor of participating in the panel discussion entitled "Facing new challenges and innovations in the hotel sector: putting it into practice". During the session, Leonardo Llorente, Director of Product and Business Development at Roiback, shared the table with industry experts such as Dafna Martin, Senior Business Development & Sales Manager at Adyen; Álvaro Carrillo, General Director of the Hotel Technological Institute - ITH; and Ángel Román Megía, Corporate ePayment Manager of Iberostar.

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Leonardo Llorente commented on the panel discussion:
"It was an excellent opportunity to discuss with industry leaders how artificial intelligence is revolutionizing the way we operate in the hotel sector. We not only analyzed how technological solutions are transforming the customer experience and operational management, but also the challenges that accompany this transformation. Collaboration and the exchange of ideas are key to facing the challenges ahead, and these types of events allow us to be aware of the latest trends."

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The day was a meeting space for local hotel groups and partners in the region, where the latest innovations that are shaping the future of the hotel industry in Spain and Europe were explored. The role of artificial intelligence and the importance of continuing to adapt to a constantly evolving environment were especially highlighted.

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From Roiback, we thank Adyen for the opportunity to participate in such an enriching day and we look forward to future meetings to continue promoting innovation in the hotel sector. See you at the next event!

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