Revolutionize your hotel revenue by offering what your guests truly value!

Safety and flexibility are now more than ever priorities for travelers. Integrating travel insurance into your direct channel not only improves the customer experience but also boosts your revenue. Did you know that adding travel insurance to your non-refundable rates can help you increase your sales and reduce cancellations by up to 40%? It's a win-win solution: your guests travel with more peace of mind, and you ensure more stable income.

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Why should you integrate travel insurance into your hotel's direct sales?

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Travel insurance is no longer a luxury but a basic necessity for modern travelers. With an annual growth rate of 15% until 2032, this market is booming. In addition, in markets such as North America, 89% of the plans sold are related to cancellations or travel interruptions, which demonstrates the high demand for this type of protection.

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✅ Benefits for your hotel and your guests:

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For your hotel:

- Increase the sale of non-refundable rates by up to 72%.
- Reduce cancellations by up to 40%.
- Improve your cash flow with more predictable income.
- Differentiate yourself from the competition with real added value.  
- Generate additional income with optional insurance.

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For your guests:

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-They travel with peace of mind knowing their investment is protected.

-They enjoy coverage for cancellations, delays, luggage, and more.

-They perceive your hotel as more reliable and oriented to their needs.

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👉 When customers feel cared for, they trust more, buy more, and cancel less.

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Roiback clients who are already taking advantage of it

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Hotels that have integrated this solution are achieving impressive results. Below, we offer two anonymized examples:

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⛱️ CASE 1 - Vacation hotel chain

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This chain decided to include free cancellation insurance in its "Non-Refundable" and "Last Minute" rates. The results were compelling:

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• 63% increase in the production of non-refundable rates.
• Cancellation rate reduction to 10%. (a 17% improvement compared to the previous period)
• Increased sales share of “Non-Refundable” and “Last Minute” rates to 53%. ​(compared to 45% in the previous period).  
• Sales share of the Flexible Rate of 34% (compared to 40% in the previous period).

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🏫 CASE 2 - Independent Hotel

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This hotel chose to include free cancellation insurance in its "Non-Refundable" rate. The results were also very positive:

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• Increase in the sale of non-refundable rates by 72%.
• Cancellation rate of 11% (an 18% improvement compared to the previous period)
• Increase in the sales share of Non-Refundable rates to 51%. (vs. 44% in the previous period).

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How to activate it and make it visible

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The integration is simple and straightforward. The insurance policies are incorporated directly into your booking engine, without the need for IT developments. In addition, the entire process is digital and managed by experts, freeing you from the operational burden.

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Make the added value of the direct channel visible at the most important points: Communicate it in the rate description to encourage selection, in the booking conditions to comply with the legal terms, and including optional insurance to generate more revenue!

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Multiply the presence: Show it in other parts of your website, for example, as another advantage of your loyalty program or in a specific Landing Page where you talk about “Secure Booking” and explain all the details to your future guest.

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Communicate it in your Marketing campaigns. By activating it, you will have a new tool to differentiate yourself from your competition and other channels, so don't forget to promote rates with integrated travel insurance in your campaigns. Remember: what is not communicated, does not exist!

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Take the next step!

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Don't be left behind. Join other hoteliers who are already maximizing their revenue and offering a superior experience to their guests. With Roiback and Intermundial, you have a complete, scalable solution adapted to your needs.

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Ready to transform cancellations into opportunities? Discover here how Trip Protection & Assistance can help you boost your direct channel.