Revolutionize your hotel revenues by offering what your guests really value!
news
October 9, 2025
Security and flexibility are higher priorities for travelers today than ever before. Integrating travel insurance into your direct channel not only improves the customer experience, but also boosts your revenue. Did you know that adding travel insurance to your non-refundable rates can help you increase sales and reduce cancellations by up to 40%? It's a win-win solution: your guests travel with more peace of mind and you secure more stable revenue.
Why should you integrate travel insurance into your hotel's direct sales?
Travel insurance is no longer a luxury, but a basic necessity for modern travelers. With an annual growth rate of 15% until 2032, this market is booming. Moreover, in markets such as North America, 89% of plans sold are related to trip cancellations or interruptions, demonstrating the high demand for this type of protection.
✅ Benefits for your hotel and your guests:
For your hotel:
- Increases non-refundable fare sales by up to 72%.
- Reduce cancellations by up to 40%.
- Improve your cash flow with more predictable revenue.
- Differentiate yourself from the competition with real added value.
- Generate additional revenue with optional insurance.
For your guests:
-They travel with peace of mind knowing that their investment is protected.
-They enjoy coverage for cancellations, delays, baggage and more.
-They perceive your hotel as more reliable and oriented to their needs.
👉 When the customer feels cared for, he trusts more, buys more and cancels less.
Roiback customers already benefiting from it
Hotels that have integrated this solution are achieving impressive results. Here are two anonymized examples:
⛱️ CASE 1 - Vacation hotel chain
This chain decided to include free cancellation insurance in its "Non-Refundable" and "Last Minute" rates . The results were overwhelming:
- 63% increase in non-refundable tariff production.
- Reduction of the cancellation ratio to 10% (a 17% improvement over the previous period).
- Increase in the share of sales of "Non-Refundable" and "Last Minute" tariffs to 53%. (versus 45% in the previous period).
- Flexible Tariff sales share of 34% (up from 40% in the previous period).
🏫 CASE 2 - Independent Hotel
This hotel opted to include free cancellation insurance in its "Non-Refundable" rate. The results were also very positive:
- Increase of 72% in the sale of non-refundable fares.
- Cancellation ratio of 11% (an improvement of 18% over the previous period)
- Increase in the share of sales of non-refundable tariffs to 51% (vs. 44% in the previous period).
How to activate it and make it visible
Integration is simple and seamless. Insurance is incorporated directly into your booking engine, without the need for IT development. Plus, the entire process is digital and expertly managed, relieving you of the operational burden.
Make the added value of the direct channel visible at the most important points: Communicate it in the description of the rates to incentivize selection, in the booking conditions to cover legal terms and by including optional insurances to generate more revenue!
Multiply the presence: Show it in other parts of your website, for example, as an additional benefit of your loyalty program or in a specific Landing Page where you talk about "Secure Booking" and explain all the details to your future guest.
Communicate it in your marketing campaigns. By activating it, you will have a new tool to differentiate yourself from your competitors and other channels, so don't forget to promote rates with integrated travel insurance in your campaigns. Remember: what is not communicated, does not exist!
Take the next step!
Don't get left behind. Join other hoteliers who are already maximizing their revenue and offering a superior guest experience. With Roiback and Intermundial, you have in your hands a complete, scalable solution tailored to your needs.
Ready to turn cancellations into opportunities? Find out here how Trip Protection & Assistance can help you boost your direct channel.
