Roiback

RB Digital, Roiback's Digital Marketing agency, has renewed its Google Premier Partner status for 2023.

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Only 3% of the agencies have such recognition, which is reviewed annually, which is especially important in the case of RB Digital, given that it is an agency exclusively dedicated to the hotel sector.

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The requirements are particularly strict, in addition to the volume of investment, the diversification of marketing channels used, the technology used, the certification of the team and a high level of optimization of the campaigns are taken into account.

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Roiback, a technology company specializing in direct channel management for independent hotels and hotel chains, thus has multiple advantages such as access to new Google products in beta phase, the latest statistics offered by the search engine to keep abreast of changes in consumer behavior and industry trends, as well as access to exclusive industry events with round tables of Google leaders.

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Felipe BravoHead of Roiback Digital, says "We are very excited to renew our Google Partner Premier status for another year, which will undoubtedly benefit all our clients and help us to achieve our main objective, to generate many more profitable direct bookings for our hotel clients".

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In early 2023, Roiback announced that it was doubling its investment in R&D&I (Research, Development and Innovation), with a major focus on continuing to develop proprietary Digital Marketing technology.

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Roiback continues to improve the technology developed together with Google to maximize every euro invested by customers and improve conversion rates.

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Roiback continues to improve the proprietary technology implemented in direct collaboration with Google, for the management of Google Ads and Google Hotel Ads campaigns. Automating and optimizing campaigns based on machine-learning algorithms, reducing sales costs and improving return on investment.

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With a team of more than 30 people worldwide, Roiback Digital offers a high level of service with local knowledge in Spain and the rest of Europe, as well as in Mexico, Latin America, and Asia.

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