Roiback recognized again as Google Partner Premier 2023

Roiback

RB Digital, Roiback's Digital Marketing agency specializing in hotels, has renewed its Google Premier Partner status for 2023.

Only 3% of agencies have this recognition, which is reviewed annually, making it especially important for RB Digital, as it is an agency exclusively dedicated to the hotel sector.

The requirements are particularly strict; in addition to the investment volume, the diversification of marketing channels used, the technology employed, the team's certification, and a high level of campaign optimization are taken into account.

Roiback, a technology company specializing in direct channel management for independent hotels and hotel chains, thus has multiple advantages, such as access to new Google products in beta phase, the latest statistics offered by the search engine to stay abreast of changes in consumer behavior and industry trends, as well as access to exclusive industry events with round tables of Google leaders.

Felipe Bravo, Head of Roiback Digital, states, "We are very excited to renew our Google Partner Premier status for another year, which will undoubtedly benefit all our clients and help us achieve our main objective: to generate many more profitable direct bookings for our hotel clients."

In early 2023, Roiback announced that it was doubling its investment in R&D&I (Research, Development, and Innovation), with a significant focus on continuing to develop its own Digital Marketing technology.

Roiback continues to improve the technology developed with Google to maximize every euro invested by clients and improve conversion rates.

Roiback continues to improve its own technology implemented in direct collaboration with Google for campaign management in Google Ads and Google Hotel Ads, automating and optimizing campaigns based on machine-learning algorithms, reducing sales costs and improving return on investment.

With a team of more than 30 people worldwide, Roiback Digital offers a high level of service with local knowledge in Spain and the rest of Europe, as well as in Mexico, Latin America, and Asia.