Roiback and Scalapay are strengthening their partnership to promote flexible payments in the direct hotel channel

At Roiback, we remain committed to forming strategic alliances with partners who add value to the direct hotel channel. In this context, we have strengthened our collaboration with Scalapay, one of the leading Buy Now, Pay Later (BNPL) companies in Southern Europe, to continue offering our customers a flexible payment solution—one that is becoming increasingly important in the online booking process.

​

Scalapay's solution is available to customers in Spain, Italy, France, Germany, Belgium, the Netherlands, Austria, Portugal, and Finland, enabling hotels to offer flexible payment options to an increasingly broad international customer base and boosting conversion rates in key markets.

​

Scalapay has established itself as one of the leading players in the BNPL sector in Europe, with specific expertise in travel and hospitality and , offering solutions tailored to the booking processes for hotels, flights, and vacation packages.

​

This partnership reflects a clear trend in Europe, where BNPL continues to gain traction and the travel sector is emerging as one of the verticals with the greatest growth potential. In Spain, Scalapay also reports that more than 60% of consumers have used BNPL at some point, and that travel is already among the most popular categories for such use.

​

For hotels, this presents a clear opportunity: to offer greater payment flexibility, increase conversion rates through the direct channel by reducing friction in the booking process, and provide a payment experience that better aligns with travelers’ current habits.  

​

If you'd like to explore how integrating flexible payment options can help you improve conversion rates for your direct channel, our team would be happy to review your situation.

​