Roiback will incorporate predictive AI for hotels as part of the HBX Group ecosystem

The hotel industry operates in an increasingly dynamic environment, marked by constant changes in demand, evolving source markets, and a growing need to make faster and more accurate business decisions.

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In this context, HBX Group has announced a strategic partnership with Vorsee, the Swiss company specializing in artificial intelligence for the travel industry. As part of this agreement, Vorsee’s predictive intelligence and agent-based AI capabilities will be integrated into HBX Group’s technology ecosystem for hotels, including Roiback.

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The partnership combines Vorsee's expertise in demand forecasting and market signal analysis with HBX Group's data and connectivity, helping hotels anticipate market changes and make more informed business decisions.

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From Analyzing the Past to Anticipating the Future

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Traditionally, many of the analytical tools used by hotels have been based on historical performance data. However, in an environment where market conditions can change rapidly, the ability to anticipate trends becomes a key competitive advantage.

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Vorsee's technology combines forecasting models specific to the travel industry, real-time market signals, and artificial intelligence to generate actionable insights that help hotel teams identify opportunities and respond to changes in demand with greater confidence.

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According to Javier Cabrerizo, Chief Strategy, Transformation & AI Officer at HBX Group:

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“Our industry has spent decades looking in the rearview mirror, reacting to demand rather than anticipating it. Together with Vorsee, we’re providing hotels with predictive intelligence that combines forecasting models specific to the travel industry, real-time market signals, and AI agents capable of turning information into concrete actions—all integrated directly into the workflows hotels already use. This is the change our industry needs, and it’s what it truly means to adopt an AI-first strategy.”

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This announcement marks the beginning of a new chapter in the HBX Group's technology ecosystem. At Roiback, we will continue to share updates on this initiative and its progress.

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