Roiback obtains SynXis CRS integration certification to strengthen direct channel in large hotel organizations

Roiback, part of the HBX Group, announces the certification of its integration with SynXis CRS (Aven Hospitality) through SynXis Channel Connect. This validates the connectivity between Roiback's booking engine and the SynXis CRS, ensuring reliable operation in a highly demanding environment.

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Thanks to this certified integration, hotel organizations using SynXis CRS can maintain their centralized management while strengthening their direct channel by connecting to Roiback's specialized technology and services.

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Benefits for hotel chains: operational efficiency and differentiation of the direct channel

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SynXis CRS allows you to centralize distribution, unify data, and optimize the management of reservations, rates, inventory, and availability from a single point of control, facilitating the scalability of hotel chains and portfolios.

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Certified integration with Roiback brings greater consistency between the global commercial strategy and the direct channel, minimizing operational friction and improving responsiveness to demand.

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In practice, the connection between Roiback and SynXis CRS helps hotel organizations to:

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• Strengthen your direct sales with Roiback solutions: award-winning direct channel technology, conversion-oriented digital marketing, specialist consulting, and a broad ecosystem of integrations.

• Reduce manual work and avoid duplication between systems, keeping prices, availability, and commercial conditions aligned.

• Gain business agility to adjust strategy by season, market, and segment without losing corporate control.

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Certification with SynXis CRS reinforces Roiback's leadership as a strategic partner for the direct channel of large hotel organizations that require robust integrations and solid deployment at scale.