In 2025, Roiback revolutionizes the hotel direct channel with a new generation of technological solutions.

Roiback

At Roiback, part of HBX Group, we reaffirm our commitment to increasing our clients' profitability with a series of innovations that redefine the booking experience, additional revenue generation, and customer loyalty.

The sale of experiences that personalize the stay, the emergence of new customers such as Generation Z with very specific expectations and needs, the new luxury, data management, and investment in technology are the major trends for 2025 in the hotel industry. Maximizing profitability and finding new sources of income has become a priority.

New Booking Engine: efficiency, speed, and conversion

We have updated our booking engine to offer a faster, more intuitive, and effective experience, focused on maximizing conversion and facilitating the booking process.

One of the most notable improvements is the new room selection layout, which incorporates a vertical carousel, eliminating unnecessary tabs, allowing users to view rates more clearly and easily. In addition, technological optimization has reduced loading times by 60%, resulting in more agile and efficient navigation.

We have also implemented a new price display, which presents rates in a linear format, improving transparency and allowing for easier comparison. Added to this is the updated filter design, which now offers more intuitive navigation, facilitating the search for specific options according to customer preferences.

In terms of loyalty, the new Loyalty Rates display highlights exclusive rates for registered customers in a more attractive way, encouraging their conversion and increasing booking recurrence. Thanks to all these innovations, the initial results reflect an 8% increase in bookings and revenue, confirming the positive impact on profitability.

Finally, the redesign of the merchandising of Add-ons has significantly improved user interaction with additional services, such as experiences or transfers. The new visual layout has achieved a 90.8% increase in add-on conversion, consolidating this functionality as a key tool for increasing the average value of bookings.

ePayment Manager: Financial innovation to maximize revenue

ePayment Manager facilitates efficient collection management and a flexible approach, allowing hotels to differentiate themselves from the competition and improve their profitability.

One of the main benefits is the implementation of flexible payment plans, which incentivize early bookings and significantly reduce cancellations.

Data confirms the effectiveness of this strategy, with a 120% increase in the sale of rates with flexible advance payment, improving cash flow.

In addition, we present the new Prepaid & Token model, a simplified solution that facilitates secure and efficient collection management. This system reduces cancellations and improves control over payments, ensuring greater protection against defaults and no-shows.

Likewise, the automatic refund functionality streamlines the process of modifications and cancellations, providing a better experience for both hotels and guests.

BI Portal: Data intelligence for a competitive strategy

The new demand and competitiveness analysis module increases hoteliers' ability to make strategic decisions based on data. With a comprehensive view of the market, this innovation allows you to analyze both searches within the booking engine and user behavior before reaching the website.

Detailed analysis of availability searches performed in the engine, cross-referencing this data with conversions and availability ratios, hotels can obtain key information on search and stay dates, volume of requests, percentages of availability and conversion, as well as specific insights on markets, average stays, and booking lead time.

In addition, the new dashboard offers a view of user behavior before reaching the hotel's own website. Through integration with Google Hotel Ads, hoteliers can know the percentage by which the price of their direct channel is more competitive compared to other portals, correlating this information with conversion. Likewise, you can measure the impression share, that is, the frequency with which the direct channel is shown when customers perform the search.

Trip Protection & Assistance. Boosting the sale of non-refundable rates

Our new cancellation and travel assistance insurance product is a solution designed to improve the sale of non-refundable rates (NREF) and offer greater peace of mind to both hotels and their guests.

This tool provides multiple benefits:

Cancellation Reduction: By including cancellation insurance with non-refundable rates, hotels can encourage their sale, assuring the customer the recovery of their reservation in case of unforeseen events.

Improved Cash Flow: By making prepaid rates more flexible and guaranteeing collection regardless of cancellations, hotels optimize their profitability.

Greater Security for Guests: Travelers can enjoy their stay with coverage for medical assistance, repatriation, early return, and civil liability.

Generation of Additional Income: The optional sale of insurance can become an extra source of income for the hotel.

This product is now available with a customizable insurance offer adaptable to each hotel and guest, in addition to a simple integration with the booking engine.

Dynamic Package: Enhancing the sale of dynamic packages

Our flight + hotel dynamic packaging solution has proven to be a key strategy for increasing direct sales, offering customers a better booking experience.

Since most travelers require air transportation for their stays, offering this option directly from the hotel channel increases competitiveness and maximizes the profitability of the direct channel with a potential impact of up to 2.5% additional revenue on the TTV.

The hotel has total control over the sale of these packages from its direct channel, without operational problems since our solution includes a 24/7 service for all packaged reservations.

The adoption of this solution has led to a growth of up to 10% in direct sales. A prominent case is Viva Hotels, which has experienced a 127% increase in revenue and a 78% in reservations since implementing this technology, reaching an impressive 16% of the direct sales share in 2024.

Our solution offers connectivity with more than 700 airlines between GDS and low-cost, 24/7 customer service, full integration with the CRS, and a 100% customizable rate structure.

Digitized Contact Center: Optimizing voice channel conversion

The voice channel has become a strategic pillar in direct sales, now representing 20% of the total share. At Roiback, we have developed a comprehensive solution that maximizes the performance of this channel, combining advanced technology with specialized service.

Our solution is based on two fundamental pillars: Booking Center, designed to manage, modify, and optimize reservations from the reservations department, and a contact center service with specialized agents who operate as internal hotel staff, offering multilingual support 24/7, 365 days a year.

The 2024 results reflect the impact of this strategy. Chains that exclusively use Booking Center have experienced a 30% growth in revenue and 22% in the number of reservations, while those that combine Booking Center with the Call Center service have seen even more significant increases, with 65% more revenue and 76% more reservations.

In addition, we present RB Quotes, an innovative module designed to reduce the Average Handling Time (AHT) of Call Center & Back Office agents. This tool allows you to create, manage, and send quotes from a single screen, with the ability to include multiple hotels and rooms in the same quote, thus optimizing the conversion process.

Loyalty Advance: A loyalty program designed to increase revenue

Loyalty Advance not only strengthens the relationship with customers but has also become a key lever for the profitability and competitive differentiation of hotels.

Our loyalty program is based on advanced strategies that allow you to capture and retain customers regardless of the channel through which they first arrived. The data demonstrates this: in the chains that have implemented Loyalty Advance together with our strategic consulting, the results have been outstanding:

The ABV of members is 22% higher than that of non-members.

The Lead Time of members is 40% higher than that of non-members.

The Average Stay of members is 39% higher than that of non-members.

Through our strategic consulting service, hotels can extract the maximum value from their data, optimizing each interaction with customers and developing effective relational marketing campaigns.

Roiback Digital: A marketing ecosystem to attract and convert more customers

Digital marketing is a key pillar for the growth of the direct channel, and at Roiback, where we have a specialist hotel marketing agency, we have quickly adapted to changes in the digital ecosystem to guarantee maximum profitability for our clients.

Thanks to our rapid adaptation to the application of the new DMA regulations by Google, we have managed to mitigate the impact on our clients, with a reduction in advertising spending of -23% in Europe, while the level of reservations has remained stable, even achieving a slight improvement in CPA and ROI.

Furthermore, with the elimination of the commissionable model of Google Hotel Ads as of February 2024, we have developed strategic alternatives that allow hotels to continue benefiting from this channel without assuming the risk of investment in CPC, thus ensuring greater profitability and control over their campaigns.

Our digital marketing proposal is not only limited to clients with the Roiback engine, but we have launched an independent digital marketing agency service, accessible to any hotel, regardless of the booking technology they use. This allows us to offer personalized strategies that enhance the visibility and conversion of our clients in a highly competitive market.

Finally, we have anticipated the future with initiatives designed for a cookies-less environment, developing 1st party data strategies, advanced attribution, and intelligent segmentation that ensure our clients continue to reach their audience effectively in a constantly evolving digital ecosystem.

A future of innovation and growth with the backing of the HBX Group

Belonging to a leading tourism group like HBX Group gives us a unique competitive advantage, offering our clients a holistic view of hotel distribution. This comprehensive perspective allows hotels to define the perfect combination of channels, adapted to their characteristics, destination, and business strategy.

In addition, the solidity and guarantee of belonging to a large group allows us to offer financial and technological stability, ensuring our clients access to continuous innovation, advanced security, and top-level regulatory compliance.

This combination of in-depth knowledge of the direct channel, adapted technology, and the backing of a leading group in hotel distribution consolidates Roiback as the ideal strategic partner for hotels looking to maximize their profitability.