Roiback secures the Google Hotel Ads commissionable model for its clients.

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June 26, 2024

Roiback

At Roiback we are happy to announce that as of November 1, 2024 we are committed to keep your campaigns under Google Hotel Ads commission bidding model.

Google will stop offering the commissionable model as of October 31.

As already communicated by Google in Q1 2024, as of October 31 of this year, stay bidding and conversion bidding strategies will no longer be available for hotels due to the upcoming demise of third-party cookies and the measurement and commission control issues that this change entails.

Roiback is committed to maintaining the Google Hotel Ads commission bidding model for its hotel clients in order to maintain this type of solution that reduces the risk of the advertising investment, with high conversion rates and profitability.

Pay-per-click model: Increased visibility for the hotel.

Based on data extracted from campaigns managed by Roiback, pay-per-click (CPC) advertising investment models achieve more visibility for the hotel, even reducing the Cost Per Acquisition (CPA) compared to commissionable models.

CPC models require exhaustive control, so it is necessary to have the help of a Digital Marketing team specialized in the hotel sector. At Roiback we have experts who work in continuous collaboration with our clients to optimize the investment and achieve high profitability, while increasing the visibility of the hotel.

Felipe Bravo, Head of Digital Marketing at Roiback, states "Although our recommendation is always to migrate to the CPC bidding model, which has much more potential, we are committed to continue offering the commission model to all those hotels that wish to reduce risk by guaranteeing a fixed return".

Are you interested in knowing the potential of your hotel in Google Hotel Ads? In Roiback we offer you a free consultancy about your advertising investment to recommend you the best options to maximize your marketing budget.

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