Roiback ensures the commissionable model of Google Hotel Ads for its clients

At Roiback, we are pleased to announce that, starting November 1, 2024, we commit to maintaining your campaigns under the Google Hotel Ads commission bid model.

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Google will stop offering the commissionable model from October 31st.
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As Google announced in the first quarter of 2024, from October 31st of this year, bidding strategies per stay and per conversion will no longer be available for hotels due to the upcoming disappearance of third-party cookies and the problems of measurement and commission control that this change entails.

Roiback is committed to maintaining the Google Hotel Ads commission bidding model for its hotel clients in order to maintain these types of solutions that reduce the risk of advertising investment, with high conversion and profitability rates.

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Pay-per-click model: Greater visibility for the hotel.
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Based on data extracted from campaigns managed by Roiback, advertising investment models based on pay-per-click (CPC) achieve more visibility for the hotel, even reducing the Cost per Acquisition (CPA) compared to commissionable models.

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CPC models require exhaustive control, so it is necessary to have the help of a Digital Marketing team specialized in the hotel sector. At Roiback, we have experts who work in continuous collaboration with our clients to optimize investment and achieve high profitability, while increasing the visibility of the hotel.

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Felipe Bravo, Head of Digital Marketing at Roiback, states "Although our recommendation is always to migrate to the CPC bidding model, which has much more potential, we are committed to continuing to offer the commission model to all those hotels that wish to reduce risk by guaranteeing a fixed return".

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Are you interested in knowing the potential of your hotel in Google Hotel Ads? At Roiback, we offer you a free consultation on your advertising investment to recommend the best options to maximize your marketing budget.

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