Security and Flexibility: How Travel Insurance can increase direct sales and reduce cancellations at your hotel

Travelers increasingly value security and flexibility, offering cancellation and travel assistance insurance directly from your hotel's website becomes a key tool to increase revenue, build customer loyalty and reduce uncertainty.

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Roiback's new Trip Protection & Assistance service has been designed specifically for hoteliers who want to take the customer experience a step further, while boosting the profitability of their direct channel.

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5 reasons why you should integrate insurance into your direct channel

1. Reduction of cancellations and promotion of non-refundable tariffs

One of the biggest challenges in the hotel industry is the high rate of cancellations, especially on flexible rates. By including cancellation insurance with coverage for more than 40 different causes, guests feel more secure when booking non-refundable rates. The result is clear: up to 40% increase in the sale of these types of rates, generating a more predictable and solid revenue stream for the hotel.

Improved cash flow without sacrificing flexibility.

By incentivizing prepaid rates with insurance included, the hotelier guarantees that reservations will be collected even if the guest cancels. This allows the hotelier to operate with greater liquidity without compromising the guest experience.

3. Guest loyalty

Offering a solution to unforeseen events generates confidence. A guest who feels that the hotel cares about his or her well-being before and during the trip is more likely to repeat. In an increasingly competitive market, this perception makes all the difference.

4. More peace of mind, more satisfaction

The insurance does not only cover cancellation: it also includes international medical assistance, luggage coverage, telemedicine, repatriation and civil liability. All this with 24/7 attention. This comprehensive coverage reinforces the hotel's image as a traveler's ally.

5. A new source of income

In addition to improving the performance of the direct channel, this service can generate additional revenue through the optional sale of insurance, with no implementation costs and easy integration with the booking engine.

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Industry trends reinforce this commitment:

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Travelers are looking for flexibility when booking and value options that provide security and the ability to adapt to unforeseen events.

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According to a study, 88% of European travelers say they would take out travel insurance if it were offered as part of the booking. In addition, consumers are increasingly sensitive to services that increase peace of mind and personalization.

ObservaTUR 's Report 13 "Habits and behaviors of the national tourist" already predicted for summer 2024 that there would be a 43% increase in accommodation bookings with travel insurance. The reality is that 30% of clients put safety first and book optional insurance(Download the full report here ).

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What is included in Trip Protection & Assistance?

• Trip cancellation and interruption: up to 44 causes covered.

• International medical assistance: coverage up to €100,000, including telemedicine.

• Baggage coverage: reimbursement in case of loss.

• 24/7 assistance: with a team of professionals available at all times.

• Implementation without additional costs.

Already available in Spain, Italy, Portugal, Mexico and Colombia, this product adapts to the particularities of each market and offers a real solution to the current challenges of the direct channel.  

Activate now Trip Protection & Assistance by Roiback and improve your direct sales performance. Get your personalized demo and discover how to transform a guest need into an opportunity for your hotel.

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