Safety and Flexibility: How Travel Insurance Can Increase Direct Sales and Reduce Cancellations at Your Hotel

Travelers increasingly value safety and flexibility; offering cancellation and travel assistance insurance directly from your hotel's website becomes a key tool to increase revenue, build customer loyalty, and reduce uncertainty.

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Roiback's new Trip Protection & Assistance service has been specifically designed for hoteliers who want to go a step further in the customer experience, while boosting the profitability of their direct channel.

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5 reasons why you should integrate insurance into your direct channel

1. Cancellation reduction and promotion of non-refundable rates

One of the major challenges in the hotel sector is the high cancellation rate, especially for flexible rates. By including cancellation insurance covering more than 40 different causes, guests feel more secure when booking non-refundable rates. The result is clear: up to a 40% increase in the sale of this type of rate, generating a more predictable and solid revenue stream for the hotel.

2. Improved cash flow without sacrificing flexibility

By incentivizing prepaid rates with insurance included, the hotelier guarantees the collection of reservations even if the guest cancels. This allows operating with greater liquidity without compromising the customer experience.

3. Guest loyalty

Offering a solution to unforeseen events generates trust. A guest who feels that the hotel cares about their well-being before and during the trip is more likely to return. In an increasingly competitive market, this perception makes the difference.

4. More peace of mind, more satisfaction

The insurance not only covers cancellation: it also includes international medical assistance, baggage coverage, telemedicine, repatriation and civil liability. All with 24/7 support. This comprehensive coverage reinforces the hotel's image as an ally of the traveler.

5. A new source of income

In addition to improving the performance of the direct channel, this service can generate additional income through the optional sale of insurance, with no implementation costs and easy integration with the booking engine.

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Industry trends reinforce this commitment:

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Travelers seek flexibility when booking and value options that provide security and the ability to adapt to unforeseen events.

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According to a study, 88% of European travelers say they would purchase travel insurance if offered as part of the booking. In addition, consumers are increasingly sensitive to services that increase peace of mind and personalization.  

Report 13 of ObservaTUR “Habits and behaviors of the national tourist” already predicted for summer 2024 that there would be a 43% increase in accommodation bookings with travel insurance. The reality is that 30% of customers prioritize security and book optional insurance. (Download the full report here).

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What does Trip Protection & Assistance include?

• Trip cancellation and interruption: up to 44 causes covered.

• International medical assistance: coverage up to €100,000, including telemedicine.

• Baggage coverage: reimbursement for losses.

• 24/7 Assistance: with a team of professionals available at all times.

• Implementation at no additional cost.

Available now in Spain, Italy, Portugal, Mexico and Colombia, this product adapts to the particularities of each market and offers a real solution to the current challenges of the direct channel.  

Activate Roiback's Trip Protection & Assistance now and improve the performance of your direct sales. Get your personalized demo and discover how to transform a guest's need into an opportunity for your hotel.

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