Sustainability and hotel profitability go hand in hand

Content in collaboration with Bioscorea sustainability consulting firm for tourism companies.

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Sustainability involves the efficient use of natural resources, energy savings and the development of new skills and technologies. This enables hotels to obtain major benefits, including cost reductions and a considerable increase in revenues.

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That sustainability is profitable for your hotel is already a reality. A conscious and responsible management favors economically in a transversal way to all areas of action. Take note of all that sustainability can do for your accommodation and don't get left behind.

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Let's start at the beginning

Increasing your bookings, improving brand reputation, attracting new customers and building loyalty among existing ones. Yes, these are the consequences of a correct implementation of sustainability. What is achieved in the long term? Increased profitability.

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This model also contributes to the evolution of the hotel industry, helping to create new jobs, improve worker safety and reduce environmental impact.

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Investing in sustainability generates income

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The initial effort and commitment may be hard, but changes start to be visible in a short time. Your hotel reduces its operating costs if it improves its energy efficiency, uses recycled materials for construction or renovation and choice of furnishings, as well as if it decides to implement certain natural resource conservation practices.

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This can significantly reduce operating costs, allowing the hotel to offer more competitive rates to its guests. In addition, promoting sustainable practices can help improve the hotel's brand image and attract guests who value sustainability. This in turn can increase bookings, which contributes to higher revenue for the hotel.

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Responsible travelers pay more for their accommodation

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A conscientious traveler is one who cares about the environment and social responsibility when making travel decisions. This means they may choose accommodations that offer more environmentally friendly services and experiences, such as renewable energy, local produce, organic products or eco-certified accommodations.

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These travelers may also choose providers that are committed to the community, such as donating part of their profits to local charities and offering volunteer activities for travelers. Because conscientious travelers choose accommodations that offer a more environmentally friendly experience, they often have to pay a premium price for these services.

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Ultimately, your hotel's sustainable approach helps create differentiation and bring greater profitability. By introducing sustainable practices, hotels increase their visibility and attract new customers looking for a responsible travel experience.

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In addition, a commitment to sustainability also offers hotels the opportunity to stand out in the marketplace through certification. A hotel certified as sustainable will attract a type of customer who values environmental responsibility. Get it thanks to Bioscore, the benchmark system in the hotel sector that, since 2018, democratizes sustainability for hotels and hotel chains to meet their objectives through various functionalities: certifications, consumption, water footprint calculator, carbon footprint calculation, sustainability reports and sustainability reports.

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