Sustainability and hotel profitability go hand in hand

Content in collaboration with Bioscore, a sustainability consultancy for tourism companies.

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Sustainability involves the efficient use of natural resources, energy saving, and the development of new skills and technologies. This allows hotels to obtain great benefits, including cost reduction and a considerable increase in income.

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The fact that sustainability is profitable for your hotel is already a reality. A conscious and responsible management economically favors all areas of action in a transversal way. Take note of everything that sustainability can do for your accommodation and don't be left behind.

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Let's start at the beginning

Increase your bookings, improve brand reputation, attract new customers and retain existing ones. Yes, these are consequences of a correct implementation of sustainability. What is achieved in the long term? Greater profitability.

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This model also contributes to the evolution of the hotel industry, which helps create new jobs, improve worker safety and reduce environmental impact.

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Investing in sustainability generates income

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The initial effort and commitment may be hard, but the changes begin to be visible in a short time. Your hotel reduces its operating costs if it improves its energy efficiency, uses recycled materials for construction or renovation and the choice of furniture, as well as if it decides to implement certain practices for the conservation of natural resources.

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This can significantly reduce operating costs, allowing the hotel to offer more competitive rates to its guests. In addition, promoting sustainable practices can help improve the hotel's brand image and attract guests who value sustainability. This in turn can increase bookings, contributing to a higher income for the hotel.

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Responsible travelers pay more for their accommodation

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An aware traveler is one who cares about the environment and social responsibility when making travel decisions. This means that they can choose accommodations that offer more environmentally friendly services and experiences, such as renewable energy, local products, organic products, or accommodations with ecological certification.

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These travelers can also choose suppliers who are committed to the community, such as donating part of their profits to local charities and offering volunteer activities for travelers. Because aware travelers choose accommodations that offer a more environmentally friendly experience, they often have to pay a premium price for these services.

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In short, the sustainable approach of your hotel helps to create differentiation and provide greater profitability. By introducing sustainable practices, hotels increase their visibility and attract new customers looking for a responsible travel experience.

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In addition, a commitment to sustainability also offers hotels the opportunity to stand out in the market through certification. A hotel certified as sustainable will attract a type of client that values environmental responsibility. Achieve this with Bioscore, the reference system in the hotel sector that, since 2018, democratizes sustainability so that hotels and hotel chains meet their objectives through various functionalities: certifications, consumption tracking, water footprint calculator, carbon footprint calculation, sustainability reports and sustainability reporting.

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