Sustainable Upselling: 5 ideas to improve guest experience and promote responsible tourism
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November 12, 2024
Content in collaboration with our partner Bioscore Sustainability, a sustainability consultancy for tourism companies.
Sustainable upselling not only increases your accommodation's revenue, but also enhances the guest experience by promoting responsible tourism. Offering additional products and services that have a low environmental impact and are socially responsible aligns with the expectations of conscious travelers.
Here are 5 sustainable upselling ideas that you can implement to improve the customer experience and contribute to a more respectful tourism:
1. Local and sustainable experiences
One of the best upselling methods is to offer local experiences that encourage cultural immersion and sustainability. Promote activities such as hiking trails guided by locals or traditional craft workshops, which not only support the local economy, but also respect the natural environment. Through these experiences, guests feel connected to the destination, while helping the community to thrive.
For example, collaborate with local businesses that offer unique experiences such as visits to organic farms or gastronomic tours with zero-kilometer products. This type of sustainable tourism allows guests to contribute directly to the local economy in a respectful way.
2. Improved ecological rooms
Offering your guests the option to upgrade to an eco-friendly room is an effective way to apply sustainable upselling. These rooms can include sustainable amenities such as eco-friendly hygiene products, renewable energy systems, and organic bedding. In addition, inform guests about the positive impact of their stay in these rooms, such as reducing their carbon footprint.
Be sure to highlight environmental initiatives on your accommodation's website and marketing channels so that travelers are encouraged to choose this option.
Menus of local and organic products
Another excellent idea is to offer upselling in the gastronomic area through menus of local, seasonal and organic products. Sustainable meals, such as vegetarian or vegan menus, are an excellent way to promote a more conscious and environmentally friendly diet. In addition, guests will be willing to pay more for a dining experience that reflects local flavors while reducing environmental impact.
Promote zero-kilometer alternatives in your restaurant or bar that highlight fresh, organic and locally sourced ingredients. In addition, you can include eco-friendly picnic basket options for outings.
4. Sustainable transport
It provides guests with the option of sustainable transportation such as electric bicycles or hybrid cars to explore the surroundings. Promoting these mobility alternatives helps reduce dependence on polluting vehicles, and for travelers, it is a convenient and responsible way to get to know the destination. Offering an airport pick-up service in electric vehicles or premium public transport can also be an attractive form of upselling.
Promotes green mobility through customized packages, offering itineraries designed to encourage exploration of the environment without the need for conventional transportation.
5. Wellness and sustainability kits
Upselling can also include physical products that reinforce guests' wellness and commitment to sustainability. You can offer sustainable wellness kits that include products such as reusable water bottles, portable solar chargers, or ocean-friendly sun creams. These products not only enhance the guest's stay, but are an excellent way to educate about the importance of reducing waste and opting for eco-friendly products.
In addition, you can customize these kits according to the guest's interests, offering alternatives that align with their values, thus creating a unique and memorable experience.
Sustainable upselling is an opportunity not only to generate additional revenue, but also to position your accommodation as a reference in responsible tourism. By integrating sustainable practices into your upselling options, you will be aligning your services with the growing demands of conscious travelers and contributing to a more balanced and respectful tourism. Don't forget that the key is to clearly communicate your efforts and offer products and services that add real value to both the guest and the environment.
For more information on how to implement sustainable strategies in your accommodation, visit the website of our partner Bioscore Sustainability and find out how Bioscore Certification for Accommodations can help you differentiate yourself in the responsible tourism market.
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