5 facts that will make you want to offer flight+hotel on your website

Roiback

In a market where differentiation and the ability to generate new sources of income is increasingly important, Flight + Hotel is a valuable tool to enhance your value proposition and increase your profitability.

Although package bookings will not surpass accommodation-only bookings in the short term, they will help the hotel generate more revenue and compete (and win!) against OTAs on their own turf.

Here are 5 facts that will make you want to offer Flight+Hotel on your website tomorrow:

The average stay is longer

The average stay for Flight+Hotel bookings on the direct sales channel is 2.5 nights or 60% longer than for room-only bookings. This translates into higher revenue per booking and more opportunities to sell complementary products (SPA, dinners or excursions) during the stay.

Bookings are made further in advance

Up to 55% more compared to accommodation-only bookings. At a time when the average booking lead time is lower, conditioned by the uncertainty generated by COVID-19, increasing the booking lead time will help hotels generate more cash flow and better plan their resources for hotel management and operations.

Cancellation rates are lower

Largely because they already have the two main components of the trip – the flight and the accommodation - customers who book Flight+Hotel cancel 50% less than those who book accommodation only. The benefits for cash flow and financial planning are evident.

Flight+Hotel does not cannibalize accommodation-only bookings

On the contrary, it allows hotels to reach a new customer segment accustomed to booking packages on OTAs, tour operators and travel agencies. These are additional reservations that the hotel would not have obtained by selling the room alone.

For some of our clients, Flight+Hotel sales account for up to 7% of total sales.

The distribution cost is lower than with any other sales channel

The sales cost of the direct sales channel will always be lower than that of intermediated channels such as OTAs, tour operators or travel agencies.

At Roiback we offer the most advanced Flight + Hotel solution for the hotel's direct channel in the market.

Fully integrated into our CRS to ensure easy and simple management, our Flight + Hotel solution provides you with the largest range of flights and routes on the market – both in Europe and America – and has excellent usability to achieve the highest possible conversion rate.