Tripadvisor as your best salesperson: how to stand out and attract more customers

We know we don't need to tell you what Tripadvisor is. What you may not be so clear about isthe real impact it can have on your hotelif you know how to take advantage of it. So we show you 5 facts that speak for themselves:

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1. 463 million unique users per month.

2. More than 1 billion traveler reviews.

3. Influence on 3 billion room nights per year.

4. 12% of total worldwide overnight stays.

5. 10% of overall tourism expenditure.

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Can you imagine what it would mean for your hotel to stand out in Tripadvisor? Well, it's not a dream: it's a strategy.

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Business Advantage: your springboard to visibility (and conversion)

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Tripadvisor is not just a showcase. It's a decision engine. And itsBusiness Advantagetool is designed to put you at the center of those decisions, just when the traveler is dreaming about their next destination.

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The result? Up to2.04% more conversion in your direct channelwhen you integrate direct booking into your profile. And that's pure gold.

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Claudia Bueno Montoro, Head of Brand and Content atLopesan Hotel Group, sums it up:

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"We were reluctant to activate this service, but due to the good results we were having in the metasearch campaigns, we decided to go for it. The result exceeded expectations: traffic from Tripadvisor to our website increased and we achieved a very good ROI. Undoubtedly, Roiback's management and optimization made the difference."

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And the numbers bear this out:

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• +52% direct traffic share vs. OTAs.

• +38% ABV (Average Booking Value) compared to other direct channels.

• 19€ ROI for every euro invested.

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What else can you do with Business Advantage?

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These are the features that will help you convert visits into bookings:

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Direct Booking

Display your direct contact, highlight exclusive offers by market or dates, and allow mobile users to call you with a single click. It's that easy.

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Profile Optimization

Tell your story with powerful visual content, highlight your best opinions and create videos that make people fall in love. Because a picture (and a good review) is worth a thousand words.

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Analysis Suite

Access key data on trends, performance and competition. Because making decisions without data is like navigating without a compass.

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How do I start? It's easy. And with advantages.

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InRoiback, as aTripadvisor Preferred Partner, we offer you exclusive conditions to activate Business Advantage. In addition, you will have adirect line to Tripadvisor support, to resolve any questions or issues without wasting time.

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Want to see it in action?

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Sign up for ourfree webinar hereor request apersonalized demo with no obligation. We will show you how to optimize your profile, improve your conversion and, above all,how to stand out from the competition.

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