Tripadvisor as your best sales agent: how to stand out and attract more customers

We know we don't need to tell you what Tripadvisor is. What you may not be so clear about is the real impact it can have on your hotel if you know how to get the most out of it. So, here are 5 facts that speak for themselves:

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1. 463 million unique users per month.

2. More than 1 billion traveler reviews.

3. Influence on 3 billion overnight stays per year.

4. 12% of the world's total overnight stays.

5. 10% of global tourism spending.

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Can you imagine what it would mean for your hotel to stand out within Tripadvisor? Well, it's not a dream: it's a strategy.

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Business Advantage: your springboard to visibility (and conversion)

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Tripadvisor is not just a showcase. It is a decision engine. And its Business Advantage tool is designed so that you can be at the center of those decisions, just when the traveler is dreaming of their next destination.

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The result? Up to 2.04% more conversion in your direct channel when you integrate direct booking into your profile. And that is pure gold.

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Claudia Bueno Montoro, Head of Brand and Content at Lopesan Hotel Group, summarizes it this way:

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“We were hesitant to activate this service, but due to the good results we were having in the Metasearch campaigns, we decided to go for it. The result exceeded expectations: traffic from Tripadvisor to our website increased and we achieved a very good ROI. Without a doubt, Roiback's management and optimization made the difference.”

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And the numbers confirm it:

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• +52% direct traffic share vs OTAs.

• +38% ABV (Average Booking Value) compared to other direct channels.

• 19€ of ROI for every euro invested.

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What else can you do with Business Advantage?

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These are the functionalities that will help you convert visits into reservations:

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Direct Booking

Show your direct contact information, highlight exclusive offers by market or date, and allow mobile users to call you with a single click. It's that easy.

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Profile Optimization

Tell your story with powerful visual content, highlight your best reviews, and create videos that captivate. Because an image (and a good review) is worth a thousand words.

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Analytics Suite

Access key data on trends, performance, and competition. Because making decisions without data is like sailing without a compass.

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And how do I get started? Easy. And with advantages.

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At Roiback, as a Tripadvisor Preferred Partner, we offer you exclusive conditions to activate Business Advantage. In addition, you will have a direct line with Tripadvisor support, to resolve any questions or incidents without wasting time.

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Want to see it in action?

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Sign up for our free webinar here or request a personalized demo without obligation. We'll show you how to optimize your profile, improve your conversion and, above all, how to stand out from the competition.

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