Tripadvisor launches new commission level for 'Pay per stay'.
news
June 21, 2024
Evelyn Barba - Metasearch Lead & Technical Project Manager
It is no secret that metasearch engines are very close to the user's decision making phase and allow you to increase your online visibility, brand recognition and increase your direct channel production.
Tripadvisor launched in 2022 its commissionable bidding model and Roiback as Tripadvisor Preferred Partner in October 2022 enabled it for all its customers.
This model allows you to activate campaigns in this important metasearch engine using a risk-free bidding model, since your hotel only pays a commission when a booking is consumed ('Pay per Stay'), i.e. there is no cost for impressions (visibility), clicks or cancelled bookings.
This model not only makes it easier for you to include investment in this channel in your marketing plans, but also allows you to activate campaigns in a larger number of markets and not only dedicate budget to your main markets.
New improvements in Tripadvisor's commissionable model.
A few days ago Tripadvisor informed us that the commission levels were extended. Until now we had 4 levels (10%, 12%, 14% and 16%) and now we can also choose 8%. This change will allow us to activate campaigns for new hotels or even more markets for hotels that already have active campaigns in some markets.
How does Tripadvisor's 'Pay per Stay' model work?
Your Hotel can be visible with the commissionable bidding model without any risk and with controlled costs but with the maximum possible visibility. You will only pay a commission when the customer has already stayed at your hotel.
Features of the "commissionable model (pay-per-stay)":
- You only pay for bookings that are converted into stays enjoyed.
- A simple commission-based model.
- The Hotel is the owner of the relationship with the guest from beginning to end.
- Risk-free and with investment costs always under control.
- With all possible visibility at your fingertips.
- Compete with intermediaries, which are more expensive than your direct channel.
Contact your DCS to activate campaigns!
