Strategy tailored to your hotel

In the fast-paced and complex world of tourism, where technology is constantly evolving, Roiback is here to offer a helping hand to those who want to forge a solid, data-driven strategy.
We present our Consulting service, specifically designed to address the challenges of the sector. Our team of experts works with you to understand your needs and objectives. Using data and precise analysis, we create a customized strategy that will allow you to stand out in the competitive market. Whether to increase direct sales, improve online distribution, or maximize profitability, Roiback is here to guide you on the path to success.

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Our 5 areas

Complete strategic consulting

Distribution consulting

Compilation and analysis of sales by channel within the distribution mix (Y-2, Y-1, Y)
Define the growth strategy jointly with the chain
Compilation of costs by channel
Calculation of current CPOs by channel
Definition of target CPOs (Y+1) by channel
Definition of sales objectives (absolute and share) by channel (Y+1)
Action plan to achieve the objectives

Direct channel consulting

Compilation and analysis of sales and share of the direct channel (Y-2, Y-1 and Y)
Breakdown of direct channel into web, call center and hotel
Definition of objectives (absolute and share) for the direct channel (Y+1)
Action plan
Monitoring and optimization (DCS)

Technological environment consulting

Collection and analysis of information on the account's current ecosystem
Digital ecosystem optimization proposal
- New tools (adding players or proposing changes)
- More efficient integrations
Collection of USPs from the proposed partners
Facilitator (referral or reseller) of the new players

Digital Marketing consulting

Our marketing agency for hotels will help you get the most out of your digital presence.

Analysis of current channel mix (Y-2, Y-1 and Y)
Strategy definition (upper, middle or low funnel)
Definition of target global CPA
Media plan proposal (Y+1) and associated Budget

Loyalty consulting

Collection and analysis of the current impact of Loyalty in the related areas
Definition of quantitative and qualitative objectives
Conceptual proposal of the program
Communication plan proposal
Implementation in CRS and start-up

What will our journey together be like?

Global strategic consulting methodology

We talk

We will develop a personalized strategy and discuss the specific actions to implement to achieve your goals effectively.

We project

We define qualitative and quantitative objectives for each area of action. These objectives will be the compass that guides our work, allowing us to measure progress and ensuring that our actions are aligned with your strategic goals.

We talk

We will focus on thoroughly understanding your business needs. We will analyze your objectives, challenges, and goals to identify the areas of action for the consultancy.

We diagnose

We define the starting point of the chain and obtain the performance index of the Consulting project. It allows us to identify key areas that require attention and define specific actions to achieve your objectives.

We work

We propose the action plan to achieve the objectives and the essential tools to successfully implement this plan, ensuring an effective approach to achieve your goals.