Technology that drives reservations: discover the power of flexible payments

Hotels like yours have the possibility of employing new tools that not only optimize the customer experience, but also strengthen your direct channel in a context in which consumption patterns are changing rapidly. One of these tools is the "Buy Now, Pay Later" (BNPL) payment model.

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What is BNPL and why is it gaining ground?

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BNPL is a form of short-term financing that allows consumers to pay in fixed installments without interest or complicated procedures. Although it is well established in e-commerce and online travel platforms, its direct implementation in hotels is still emerging, which represents a competitive opportunity.

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Interesting facts:

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• 4 out of 10 travelers are already paying for their vacations in installments (AgentTravel).

• In Europe, given the increase in prices, 1 in 3 travelers are opting for solutions such as BNPL to continue traveling without compromising their finances, according to a KANTAR study on payment methods in Europe.

• Intelligent payment management can increase transaction success by up to 35%, reduce operating costs, and streamline refunds and cancellations (Craftgate).

According to Hosteltur, this system is consolidating in the tourism sector as a tool to improve the customer experience and increase revenue in direct sales.

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Specific benefits for hoteliers

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1. Increase in the average booking value
   By offering payment flexibility, travelers tend to book longer stays or higher category rooms.

2. Reduction of cancellations
   The financial commitment involved in BNPL reduces the volatility of reservations, especially at a time when 71% of tourism companies have seen an increase in returns due to free cancellation. (AgentTravel – Four out of ten travelers will pay for their summer vacations in installments go to article).

3. Attracting new segments
   BNPL is particularly attractive to Generation Z and millennial travelers, who appreciate having control over their monthly liquidity and choose options other than credit cards. An increasing portion of the tourism market is represented by this group.

4. Less dependence on OTAs
   By integrating BNPL into the direct channel, your hotel can compete with the facilities offered by online agencies, strengthening your direct relationship with the customer.

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There are also other payment methods that do not involve financing but rather flexibility in payments, adapting to the new needs of travelers and reducing the risk of cancellations.

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Roiback's ePayments: facilitates installment payments in your direct channel

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At Roiback, we understand that payment flexibility is key to improving conversion and building customer loyalty. With ePayments, you can split, schedule, and automate reservation charges on your direct channel.

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Thanks to ePayments, hotels like yours can offer payment methods in installments similar to BNPL, without depending on intermediaries. This functionality allows you to:

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• Design personalized collection strategies, adapted to each client's profile.

• Reduce the risk of cancellations, by establishing progressive payment commitments.

• Improve the booking experience, offering options that fit the traveler's financial reality.

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Roiback clients who are already taking advantage of it:

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Pilar Vizcaíno, Senior Revenue Manager at Seramar Hotels, a chain of two hotels in Mallorca (Spain), explains her experience with ePayments:

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"With the implementation of the ePayment Manager tool, in addition to being able to tokenize all transactions, we have been able to implement our strategy of a new pricing structure that consists of the flexibility of deferred scheduled payments, facilitating conversions with increased lead time for the season.

‍Operationally, by automating scheduled payments according to the rules created, there is no need for manual management of payments through the gateway.

We have increased conversion by +23% vs. last year same sales date in just a short period of 5 months. In addition, we are managing to guarantee reservations not only with prepayments and scheduled payments, but we have the guarantee of being able to automatically apply cancellation fees for flexible rates. On the other hand, we have managed to emulate the payment methods of other agencies or tour operators, which allow their clients alternative payment methods."

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Discover the complete success story of Seramar Hotels here.

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What do you need to implement ePayments in your hotel?

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The integration of installment payments requires considering some key technical aspects:

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• Have the Roiback booking engine active.  

• Have a payment platform integrated with ePayments.

• Risk management: establish clear policies on cancellations, refunds, and penalties.

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Conclusion

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The BNPL model or other flexible payment methods are not just a trend: they are a direct response to the new needs of travelers. Integrating it into your hotel's direct channel, especially through solutions such as Roiback's ePayments, allows you to be more competitive, profitable, and closer to your customers.

Are you ready to offer greater flexibility and improve your results?

With Roiback, the future of direct payment is already available.

Contact us if you want to know more about ePayments.

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Additional resources:  

You can learn more about this functionality in our article:
👉 Roiback allows you to sell with payment in installments on your website

And explore all the capabilities of ePayments here:
👉 Roiback payment solutions