Travel Trends 2026: Is your hotel ready for the new era of hospitality?

2026 is set to be a turning point for the hotel industry. Travellers are no longer looking for just a place to sleep – they want experiences that enrich their lives, authentic connections with local culture, and unforgettable moments worth sharing. Is your hotel ready to meet these expectations?

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At HBX Group, we’ve analysed the most significant shifts shaping traveller behaviour in the coming years and compiled them into an exclusive report: "Travel Trends Guide 2026: Redefining the Hospitality Landscape." Available to hoteliers across the HBX Group ecosystem, including our Roiback partners, this guide is your roadmap to turning every stay into a truly unique experience.

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Sneak Peek: What’s Inside the Report?

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Here’s a glimpse of the powerful trends redefining hospitality:

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Power of Play: Sports and gaming tourism are booming. Fans are travelling for live events and immersive experiences. Did you know the average spend per person exceeds $1,500 and host cities hit occupancy rates of up to 95%?

Fandom Tourism: TV shows, films and music are now major travel drivers. From Game of Thrones in Croatia to Taylor Swift’s record-breaking tours, fans are willing to pay more for themed experiences.

Hotels as destinations: 82% of travellers choose their destination based on the hotel. Wellness retreats, eco-resorts and themed properties are on the rise.

Creativity Boom: Art and culture are becoming integral to the hotel experience. Creative workshops and partnerships with local artists are trending.

Live Like a Local: 69% of travellers want their spending to benefit local communities. Authentic gastronomy, crafts and cultural experiences are key.

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And that’s just the beginning. The report is packed with practical insights and actionable strategies to help your hotel seize every opportunity.

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Why download it?

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• Discover how to attract the next generation of travellers.

• Learn to design memorable experiences that build loyalty.

• Access strategies to boost revenue and occupancy in an increasingly competitive market.

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👉 Download the full report now and get ready to lead the hospitality transformation in 2026.

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