4 reasons to offer Flight + Hotel on your website and make your revenues take off

In an increasingly competitive tourism market, differentiation is no longer an option, it's a necessity. And if you can also increase your revenue and improve your customers' experience, why not do it?

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Roiback offers you a tool that can mark a before and after in your sales strategy:the integration of Flight + Hotel packages in your direct channel. It is not a fad, it is a real solution that is already producing results.

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Here are the main reasons why you should integrate it into your booking engine:

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1. Less reliance on OTAs = higher direct sales and profitability

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It is true that OTAs are an important source of bookings, but it is also true that they generate high costs that affect your profit margin. What if you could channel part of those bookings and increase your profitability?

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With the Flight + Hotel solution that we offer together withOnlinetravel, you can do it. This tool allows you to offer your customers a complete and personalized experience, directly from your website. This way, you not only differentiate yourself from the competition, but alsoboost your direct channeland generate additional revenue.

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The traveler profile has changed: 82% book online and 90% are looking for personalization. They no longer want closed packages, they prefer to book different products and services independently. This does not mean that they book each service on a different site, but that they will book on the platform that offers them the greatest number of services (flight, hotel, activities...) that they can freely combine with each other, thus creating a trip tailored to their needs and budget.  

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2. Booking further in advance (up to 20 days before the average!)

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When it comes to longer or international trips to a specific destination, flights are often booked before accommodation. The reason? There is less choice of flights and more pressure to get a good price.

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If you offer a package that combines flight + hotel from your booking engine, you are in an ideal position to capture that booking before it goes elsewhere. According to Destinia data, the best time to book this type of package is between 3 and 6 months before the trip. In this period, travelers tend to find an ideal balance between availability of options and competitive prices.

Take advantage of that window!

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3. Increase in length of stay and average booking fee

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Many travelers have the perception (often real), that they can find a better price by booking their travel services themselves, as they save fees and services that are unnecessary to them. When this happens, travelers tend to spend more. Whether by staying more nights, choosing a superior room or adding extras, the result is clear:the average booking price goes up by an average of 10%. In other words, what they save on the one hand, they prefer to reinvest in improving their experience.

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4. Cancellations reduced by up to 80%

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This point is key. Flight cancellation conditions are usually stricter than those of hotels or are directly non-refundable. This means that travelers only book flights when they are 100% sure they are going to make the trip. So, when a customer books a flight + hotel,they are much less likely to cancel, because they would lose more money or have to pay penalties. The result?Fewer cancellations and therefore more security for the bookings you have "on the books".

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Flight + Hotel in real numbers:

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Hotels VIVA, a family chain that manages six hotels and a rural hotel in privileged enclaves on the island of Majorca (Spain), needed to increase its sales ofFlight + Hotelin its direct channel. The chain was already working with a flight+hotel solution, but with the implementation of OnlineTravel and Roiback's flight+hotel solution in the direct channel they were able to achieve this:

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+78% on Flight + Hotel bookings from 2022 to 2024

+16% Share in Viva Hotels' direct sales by 2024

+127% in Revenue from 2022 to 2024

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Surprised! Read here all the details of this success story.

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If you are interested in improving your profitability, reducing your dependence on OTAs and offering a more complete experience to your customers, this tool is for you.

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Click here to learn more to learn more about our Flight + Hotel solution and/or request more information. We help you integrate this solution and take your direct channel to the next level.

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