4 reasons to offer Flight + Hotel on your website and boost your revenue
News
May 15, 2025
In an increasingly competitive tourism market, differentiation is no longer an option, it is a necessity. And if you can also increase your revenue and improve your customers' experience, why not do it?
Roiback offers you a tool that can mark a turning point in your sales strategy: the integration of Flight + Hotel packages into your direct channel. It is not a trend, it is a real solution that is already delivering results.
Here are the main reasons why you should integrate it into your booking engine:
- Less dependence on OTAs = greater direct sales and profitability
It is true that OTAs are an important source of bookings, but it is also true that they generate high costs that affect your profit margin. What if you could channel part of those bookings and increase your profitability?
With the Flight + Hotel solution that we offer together with Onlinetravel, you can do it. This tool allows you to offer your customers a complete and personalized experience, directly from your website. Thus, not only do you differentiate yourself from the competition, but you also boost your direct channel and generate additional income.
The traveler profile has changed: 82% book online and 90% look for personalization. They no longer want closed packages; they prefer to book different products and services independently. That does not mean that they book each service on a different site, but that they will book on the platform that offers them the greatest number of services (flight, hotel, activities, etc.) that they can freely combine with each other, thus creating a trip tailored to their needs and budget.
- Bookings with greater anticipation (up to 20 days before the average!)
When it comes to longer or international trips to a specific destination, flights are usually booked before accommodation. The reason? There is less flight supply and more pressure to get a good price.
If you offer a package that combines flight + hotel from your booking engine, you are in an ideal position to capture that booking before it goes elsewhere. According to Destinia data, the best time to book this type of package is between 3 and 6 months before the trip. During this period, travelers tend to find an ideal balance between the availability of options and competitive prices.
Take advantage of that window!
- Increase in the length of stay and the average booking value
Many travelers have the perception (often real) that they can find a better price by booking their travel services themselves, as they save on fees and services that are unnecessary for them. When this happens, travelers tend to spend more. Whether staying more nights, choosing a superior room, or adding extras, the result is clear: the average booking price rises by an average of 10%. In other words, what they save on one side, they prefer to reinvest in improving their experience.
- Cancellations reduced by up to 80%
This point is key. The cancellation conditions for flights are usually stricter than those for hotels or are directly non-refundable. This means that travelers only book flights when they are 100% sure that they are going to take the trip. So, when a customer books flight + hotel, it is much less likely to cancel, because they would lose more money or have to pay penalties. The result? Fewer cancellations and therefore more security for the bookings you have “on the books”.
Flight + Hotel in real numbers:
Hotels VIVA, a family chain that manages six hotels and a rural hotel, in privileged enclaves on the island of Mallorca (Spain), needed to increase its sales of Flight + Hotel in its direct channel. The chain was already working with a flight+hotel solution, but with the implementation of the OnlineTravel and Roiback flight+hotel solution in the direct channel, they achieved:
+78% in Flight + Hotel bookings from 2022 to 2024
+16% of Share in the Direct sales of Viva Hotels in 2024
+127% in Revenue from 2022 to 2024
Surprised?! Read here all the details of this success story.
If you are interested in improving your profitability, reducing your dependence on OTAs and offering a more complete experience to your customers, this tool is for you.
Click here to learn more about our Flight + Hotel solution and/or request more information. We help you integrate this solution and take your direct channel to the next level.
Read more
