Automation: three key tools to simplify tasks and increase revenue

In the coming months, hotels will face periods of high occupancy, such as Easter and summer, which will result in a greater workload for staff in various departments. This overload, with manual and tedious tasks, can affect the quality of service and business growth. Automation offers multiple solutions to simplify these tasks, reduce costs and risks, and improve service quality and conversions in an easy and simple way.  

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1. ePayments: controlling payments has never been so easy and centralized.

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Managing online sales collections and refunds is one of the most complex aspects of hotel administration. To increase conversions and reduce cancellations, hoteliers can offer flexible and non-refundable rates. Without a management system like ePayments, this would imply a large manual workload or be directly impossible. This tool allows offering various rate options with payment facilities, simplifying management once configured easily and customized.

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ePayments automates the management of collections, helping you validate guests' credit cards at the time of purchase and charging automatically, according to the cancellation policy you have designed and the lead time. In addition, it automatically settles refunds, reducing hours of manual work and operating costs.

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A success story to highlight is that of Seramar Hotels, which after implementing ePayments, achieved +23% more conversions compared to the previous year, a decrease of –19% in sales of the flexible rate, as well as a +37% increase in sales of the Semi Flexible rate. This logically meant a greater cash flow for the chain, thanks to the sale of advance rates, accompanied by greater customer satisfaction due to the payment facilities offered by the hotel. In addition, thanks to ePayments, Seramar Hotels achieved 100% of reservations with payment through the POS, validating and tokenizing the cards, with full or partial payment before arrival.

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2. RMS Wavycat

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Wavycat is a revenue management system (RMS) that uses advanced artificial intelligence to optimize prices and maximize revenue in hotels. It analyzes market data to offer real-time pricing recommendations and predictive analytics, facilitating decision-making for hoteliers when adjusting inventory and distribution strategies. In short, Wavycat helps hotels manage revenue dynamically and data-driven, optimizing occupancy and avoiding low demand.

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The implementation of Wavycat in two properties of Cabot Hotels generated a success story as it exponentially increased the results, compared to the previous year, by 11 growth points in ADR of the direct channel and +2 points in the share quota of the direct channel.

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3. AskSuite's Reservation Assistant.

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Asksuite offers hotels an intelligent chatbot solution designed to improve communication with guests and optimize the booking process.

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It uses artificial intelligence to provide instant and personalized answers to guests' questions, 24 hours a day, saving time and effort for the team, which can focus on providing more personalized and impactful experiences to customers. In addition, thanks to the integration of Roiback's booking engine with Asksuite's AI, it allows offering instant and conversational quotes 24/7 through the website chat, WhatsApp and social media Inbox.

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The ability of Asksuite to handle queries efficiently improves the customer experience by offering accurate and fast information about the hotel, its services, and room availability, as well as a personalized quote. This level of automated interaction ensures that potential guests receive the assistance they need at any time, increasing satisfaction and the chances of booking conversion.

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These tools not only simplify staff tasks but also contribute to the growth and success of the hotel business, improving financial results, customer satisfaction, and fostering long-term loyalty.

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Discover how this and other tools can be integrated into your business. Click and request more information.

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