Automation: three key tools to simplify tasks and increase revenues

In the coming months, hotels will face periods of high occupancy, such as Easter and summer, which will result in an increased workload for staff in different departments. This overload, with manual and tedious tasks, can affect service quality and business growth. Automation offers multiple solutions to simplify these tasks, reduce costs and risks, and improve service quality and conversions, easily and simply.  

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1. ePayments: controlling payments has never been so easy and centralized.

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The management of online sales collections and returns is one of the most complex aspects of hotel management. To increase conversions and reduce cancellations, the hotelier can offer flexible and non-refundable rates. Without a management system such as ePayments, this would involve a large manual workload or would be impossible. This tool makes it possible to offer various rate options with payment facilities, simplifying management once they have been configured in a simple and customized way.

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ePayments automates payment management, helping you to validate guests' credit cards at the time of purchase and charging them automatically, according to the cancellation policy you have designed and the lead time. In addition, it automatically settles returns, reducing manual labor hours and operating costs.

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A success story to highlight is that of Seramar Hotels, which after implementing ePayments, achieved a +23% increase in conversions compared to the previous year, a decrease of -19% in sales of the flexible rate, as well as a +37% increase in sales of the Semi Flexible rate. This logically meant a higher cash flow for the chain, thanks to the sale of advance rates, accompanied by greater customer satisfaction due to the payment facilities offered by the hotel. In addition, thanks to ePayments, Seramar Hotels achieved 100% of reservations with payment through the POS, validating and tokenizing the cards, with total or partial payment before arrival.

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2. RMS Wavycat

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Wavycat is a revenue management system (RMS) that uses advanced artificial intelligence to optimize prices and maximize revenues in hotels. It analyzes market data to provide real-time pricing recommendations and predictive analytics, facilitating the hotelier's decision making when adjusting inventory and distribution strategies. In short, Wavycat helps hotels manage revenue in a dynamic and data-driven way, optimizing occupancy and avoiding low demand.

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The implementation of Wavycat in two Cabot Hotels ' properties generated a Successful case as it increased the results exponentially, compared to the previous year, with 11 points of growth in ADR of the direct channel and +2points in the share of the direct channel.

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3. AskSuite Booking Assistant.

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Asksuite offers hotels an intelligent chatbot solution designed to improve communication with guests and optimize the booking process.

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It uses artificial intelligence to provide instant and personalized answers to guest questions, 24 hours a day, saving time and effort for the team, who can focus on delivering more personalized and impactful experiences to customers. In addition, thanks to the integration of Roiback's booking engine with Asksuite's AI, it allows to offer instant and conversational quotes 24/7 via website chat, WhatsApp and social media Inbox.

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Asksuite 's ability to efficiently handle inquiries enhances the customer experience by providing accurate and quick information about the hotel, its services and room availability, as well as a personalized quote. This level of automated interaction ensures that potential guests receive the assistance they need at any time, increasing satisfaction and the likelihood of booking conversion.

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These tools not only simplify staff tasks, but also contribute to the growth and success of the hotel business, improving financial results, customer satisfaction and fostering long-term loyalty.

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Find out how this and other tools can be integrated into your business. Click here and request more information.

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