Success at Hotel Distribution Live '23 with Roiback, Google and Tripadvisor

• A new edition of Hotel Distribution Live took place at Tianguis Turístico CDMX, analyzing trends for the Mexican market this 2023.
• The travel sector is recovering, and travelers are demanding higher value experiences as well as flexibility and free cancellations.
• The event was sponsored by PUSHTech and had the support of Spazious and Rategain.

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Roiback, Google Partner Premier and Tripadvisor Preferred Partner, has successfully closed its Hotel Distribution Live 2023 (HDL23) event within the framework of Tianguis Turístico CDMX. The event, which took place on March 27 at the Centro Citibanamex in Mexico City, was attended by more than 100 attendees representing more than 40 hotel companies in Mexico, and the main hotel associations.

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During the executive lunch, attendees had the opportunity to learn about travel trends and data from key source markets presented by Google and Tripadvisor, highlighting the significant growth currently experienced in the travel sector.

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Tourism is back.

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Led by Ana Martínez and Javier Castellanos, Google shared key metrics with attendees demonstrating a solid return of interest in travel. Consumers are eager to travel again compared to other types of expenses, with 30% planning to spend on travel, accommodation and vacations.

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Although data indicates a growing concern about the widespread increase in prices, the travel industry is expected to grow in double digits in 2023, with 75% of demand still waiting to be activated, as most travelers have not yet started booking their vacations.

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What do travelers want when booking their next trips?

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For its part, Tripadvisor, with a presentation by Erick Ordóñez, revealed data demonstrating that travel is clearly recovering. Globally, demand for international travel matched the 2019 share, with average spending at least double on overseas travel compared to the domestic market.

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Travelers are now looking for higher-value experiences, with a 25% increase in demand for experiences and a preference for gastronomy, culture, and nature. Travelers are also looking for more flexibility and free cancellations, and rely on recommendations from other travelers when looking for accommodation.

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Regarding destinations, North American travelers spend more on international travel, while EMEA travelers tend to stay longer at destinations. Overall, travelers are planning longer and higher-value trips than at this time last year, with a 10% increase in growth rates.

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HDL consolidates its role within the framework of Tianguis Turístico

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The event was once again a benchmark event where hoteliers were able to learn about the latest developments and strategies to maximize occupancy and ADR.

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"We are very satisfied with the result of Hotel Distribution Live 2023. It has been a very enriching experience for all attendees, who have been able to learn firsthand about the trends and key data of the sector. We are committed to offering solutions that significantly improve conversion rates and bring more profitable bookings to hotels", declared Manuel Rocamora, Head of Sales for the Americas at Roiback.

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This year's event was sponsored by PUSHTech, a provider of a specialized CRM for hotels and automated marketing services, and featured the collaboration of Spazious, an immersive sales and event management solution, and RateGain, one of the largest processors of electronic travel transactions in the world, providing data to help hotel revenue management, distribution, and marketing teams.

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The 47th edition of Tianguis Turístico has once again positioned Mexico as a tourist destination of excellence both nationally and internationally, and Roiback's participation in the event reaffirms its commitment to the Latin American region.

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Roiback, specializing in direct channel management for hotels, has demonstrated its leadership in the tourism sector with the organization of benchmark events such as Hotel Distribution Live and its presence at industry fairs.

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