Success at Hotel Distribution Live '23 with Roiback, Google and Tripadvisor

• A new edition of Hotel Distribution Live took place at Tianguis Turístico CDMX, analyzing the trends for the Mexican market in 2023.
• The travel industry is recovering and travelers are demanding higher value experiences as well as flexibility and free cancellations.
• The event was sponsored by PUSHTech and supported by Spazious and Rategain.

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Roiback, Google Premier Partner and Tripadvisor Preferred Partner, has successfully closed its Hotel Distribution Live 2023 (HDL23) event at Tianguis Turístico CDMX. The event, which took place on March 27 at the Centro Citibanamex in Mexico City, was attended by more than 100 attendees representing more than 40 Mexican hotel companies and the main hotel associations.

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During the executive luncheon, attendees had the opportunity to learn about travel trends and data from major outbound markets presented by Google and Tripadvisor, showcasing the significant momentum of growth in the travel industry.

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Tourism is back

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With Ana Martinez and Javier Castellanos, Google shared with attendees the main metrics that demonstrate a consolidation of the return of interest in travel. Consumers are eager to travel again compared to other types of spending. 30% plan to spend on travel, accommodation and vacations.

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Although the data shows growing concern about widespread price increases, the travel industry is expected to grow by double digits in 2023 with 75% of demand still to be actioned as most travelers have not yet started booking their vacations.

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What do travelers want when booking their next trip?

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For its part, Tripadvisor, which featured a presentation by Erick Ordóñez, unveiled its data showing that travel is clearly recovering. Globally, demand for international travel matched 2019's share, with average spending at least twice as much on foreign travel as in the domestic market.

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Travelers are now seeking higher-value experiences, with a 25% increase in demand for experiences and a preference for food, culture and nature. Travelers are also looking for more flexibility and free cancellations, and rely on recommendations from other travelers when searching for accommodations.

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In terms of destinations, North American travelers are spending more on international travel, while EMEA travelers tend to stay longer in destinations. Overall, travelers are planning longer and higher value trips than last year at this time, with a 10% increase in growth rates.

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HDL consolidates its role at Tianguis Turístico

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The event was once again a benchmark event where hoteliers were able to learn about the latest developments and strategies to maximize occupancy and ADR.

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"We are very satisfied with the outcome of Hotel Distribution Live 2023. It has been a very enriching experience for all attendees, who have been able to learn first-hand about key industry trends and data. We are committed to delivering solutions that significantly improve conversion rates and bring more profitable bookings to hotels," said Manuel Rocamora, Head of Sales for the Americas at Roiback.

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This year's event was sponsored by PUSHTech, a provider of a specialized CRM for hotels and automated marketing services, and was supported by Spazious, an immersive sales and event management solution, and RateGain, one of the world's largest electronic tourism transaction processors, providing data to assist hotel revenue management, distribution and marketing teams.

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The 47th edition of Tianguis Turístico has once again positioned Mexico as a tourist destination of excellence both nationally and internationally, and Roiback's participation in the event reaffirms its commitment to the Latin American region.

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Roiback, specialized in the management of the direct channel for hotels, has demonstrated its leadership in the tourism sector with the organization of reference events such as Hotel Distribution Live and its presence in sector fairs.

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