OdysseIA: Marketing Intelligence that predicts 90% of your customers

Roiback

The end of cookies , privacy regulations, and the loss of visibility in paid campaigns have left hoteliers with a key question: How can I remain profitable and make smart decisions without relying on external data?

The answer is OdysseIA, the Marketing Intelligence solution created by Roiback to help your hotel regain control, optimize every dollar invested, and grow in a first-party data world.
With advanced AI and proprietary data, OdysseIA acts as your hotel's commercial brain: it predicts who is ready to book and helps you invest where it really converts.

Key fact: in initial validations, OdysseIA identified users who ended up booking with ≈90% accuracy.

Schedule your free demo and discover how to increase your ROI today.

What is OdysseIA and what is it for?

OdysseIA is the AI-powered Marketing Intelligence platform that uses first-party data to give you a clear view of your guests' behavior and the actual performance of each channel.
In other words, OdysseIA allows you to:

See more clearly: data-driven attribution that reveals which channels and tactics actually generate bookings.

Invest better: Optimize your advertising budget to invest where it really converts.

Grow faster: With smart audiences and automated campaigns, you'll reach the right customer at the perfect moment.

How it changes the rules of the game

Until now, most digital strategies relied on cookies and inaccurate attribution models. That's over now.

OdysseIA introduces an independent approach to cookies , leveraging highly accurate first-party data. We process user behavior signals captured with your website's pixel before returning them to platforms, creating audiences that feed bidding engines with high booking intent data .

Result: less spending on curious visitors and more impact on users likely to book.

This is the process OdysseIA follows to build audiences:

Precision marketing powered by neural intelligence

To create these audiences, we use machine learning and deep learning models , which are a subset of AI, to build neural networks and other complex models to predict outcomes. This Predictive Intelligence (OdysseIA) not only tracks history but also predicts user intent.

OdysseIA feeds bidding engines with high booking intent data, ensuring that money is not wasted on mere browsers. As we explained at the beginning, in initial validations, 9 out of 10 users who made a booking had been previously identified by OdysseIA as high-value users.

A privacy-ready* and future-proof**model that combines:

Data-driven attribution: AI models that analyze the entire customer journey and assign real value to each interaction, from the first click.

Smart Audiences: Predictive segments that connect directly with Google and Meta for more efficient campaigns.

Benefits for you, hotelier

Greater profitability: Reduce the cost per acquisition and increase ROI.

Full visibility: Understand the real impact of each channel and every dollar invested.

Regulatory compliance: 100% adapted to the new reality without cookies .

Easy integration: Compatible with Roiback Enterprise 360, but also with other technology stacks.

Validated impact

During the early stages of development and validation, OdysseIA has demonstrated its ability to identify high-value audiences, improve advertising investment efficiency, and provide a more reliable view of the real impact of direct marketing.

In an environment where only 1-2% of traffic converts, OdysseIA is able to detect with 90% accuracy the users who actually end up booking, meaning that 9 out of 10 users who make a booking had previously been identified by OdysseIA as high-value users.

The future starts today

The era of Marketing Intelligence has arrived in the hotel industry. OdysseIA is not just a tool, it is the "commercial brain" of your hotel in terms of digital marketing and your ally in making data-driven decisions, optimizing your investment, and ensuring profitability in a cookies digital world.

Who is OdysseIA for?

Designed for hotels and chains with:

Significant investment in direct channel.

Digital marketing team and clear profitability goals.

Need for accurate attribution and high-value audiences.

Want to discover how OdysseIA can make your strategy more profitable?

👉Schedule a free demo now

Terminology

*What does it mean that OdysseIA is privacy-ready?

Indicates that the platform is designed to comply with privacy regulations (such as GDPR or CCPA):

Respect the protection of personal data.

Collect information anonymously and securely.

Avoid legal risks for the hotel.

What does it mean for OdysseIA to be future-proof?

It means that the solution is future-proof:

Adapts to technological and regulatory changes.

Integrates AI and machine learning to evolve with the market.

It is compatible with different technology stacks (Roiback Enterprise 360 and others).