Turn your marketing budget into a profitability tool

In the hotel sector, it is common for the digital marketing budget to be built by referencing the previous year's history, competitor actions, or decisions based on experience. Although these approaches may have worked in the past, the current environment demands more strategic and data-driven planning, especially if we want the direct channel to gain prominence over OTAs and contribute more profitably to the business.

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At Roiback, we believe that a good budget should not only help you sell more. It should help you to:

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✅ Increase the profitability of the direct channel

✅ Improve your participation in the sales mix

✅ Optimize every euro invested

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That's why we've created a practical guide to help you build your digital marketing budget for 2026, step by step.

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In it you will find:

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- A 5-phase methodology: diagnosis, competition, objectives, action plan and measurement

- Real example of investment and CPA calculation.
- Recommendations on key channels such as Google Ads, Hotel Ads and your Google My Business listing
- Tips for adapting your strategy to seasonality and customer behavior

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In addition, at the end of the document you will find exclusive access to our onepager of digital marketing services, where you can discover how Roiback can help you execute your strategy with technology, expert team and full funnel approach.

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Download the complete guide now and start planning your budget with data, clear objectives, and the support of a specialized partner.

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