Turn your marketing budget into a profitability tool

In the hospitality industry, it is common for the digital marketing budget to be built based on the previous year's history, competitors' actions or experience-based decisions. While these approaches may have worked in the past, the current environment calls for more strategic and data-driven planning, especially if we want the direct channel to gain prominence over OTAs and contribute more profitably to the business.

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At Roiback we believe that a good budget should not only help you sell more. It should help you to:

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✅ Increase direct channel profitability.

✅ Improve your participation in the sales mix.

✅ Optimize every euro spent

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That's why we've created a practical guide to help you build your 2026 digital marketing budget, step-by-step.

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In it you will find:

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- A 5-phase methodology: diagnosis, competence, objectives, action plan and measurement.

- Real example of investment and CPA calculation.
- Recommendations on key channels such as Google Ads, Hotel Ads and your Google My Business listing
- Tips to adapt your strategy to seasonality and customer behavior.

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In addition, at the end of the document you will find an exclusive access to our digital marketing services onepager, where you can discover how Roiback can help you execute your strategy with technology, expert team and full funnel approach.

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Download the complete guide now and start planning your budget with data, clear objectives and the support of a specialized partner.

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